Presidency School of Media Studies organised a workshop on "The Power of Public Relations in the Digital World" on September 11, 2025. The session was led by Ms. Rana Jyoti, Senior Manager at North America PR and Customer Advocacy, ANSR, who provided valuable insights into the evolving landscape of public relations and its growing significance in the digital-first era.

Through interactive activities and real-world examples, students gained a deeper understanding of how PR functions beyond textbooks, learning what it truly means to manage brand image, build trust, and engage audiences in today’s fast-paced online ecosystem.