B.A. in Journalism & Mass Communication
Specialisations in Digital Storytelling & Content Creation

The B.A. Journalism & Mass Communication specialisation in Digital Storytelling & Content Creation at Presidency University is a future-ready programme that prepares students to become skilled digital media creators and leaders in the creator economy. The curriculum blends core journalism ethics and communication theory with hands-on digital production, reflecting global best practices and industry demands.

Students actively create content across platforms, mastering multimedia storytelling through short-form videos, social media content, podcasting, and interactive digital narratives. With a strong emphasis on technology-driven creativity and visual communication, learners gain expertise in industry-standard tools for planning, producing, and managing compelling stories. Graduates leave with portfolio-driven skill sets suited to diverse roles in digital media and emerging creative industries worldwide.