The B.A. Journalism & Mass Communication specialisation in Digital Storytelling & Content Creation at Presidency University is a future-ready programme that prepares students to become skilled digital media creators and leaders in the creator economy. The curriculum blends core journalism ethics and communication theory with hands-on digital production, reflecting global best practices and industry demands.
Students actively create content across platforms, mastering multimedia storytelling through short-form videos, social media content, podcasting, and interactive digital narratives. With a strong emphasis on technology-driven creativity and visual communication, learners gain expertise in industry-standard tools for planning, producing, and managing compelling stories. Graduates leave with portfolio-driven skill sets suited to diverse roles in digital media and emerging creative industries worldwide.
Programme Overview
Course Curriculum
01Fundamentals of Journalism
02Introduction to Communication Models
03Introduction to Broadcast Media
04Introduction to Print Media
05Print Media Lab
06Introduction to Advertising, Public Relation & Communication Management
07Introduction to Soft Skills
08Language and Communication in Media
09Introduction to Soft Skills
10Introduction to German Language
01Critical Thinking & Writing
02Theories and Ideologies of Mass Communication
03Understanding AI, Immersive Media and VR
04Indian Polity: Democracy and the State
05News Analysis
06Advertising and Brand Management
07Visual Communication: Theory and Aesthetics
08Visual Communication Lab
09Writing and Reporting for Digital Media
10Enhancing Personality through Soft Skills
11Writing for Web
01Principles of Digital Storytelling
02Writing for Digital Platforms
03Visual Storytelling and Composition
04AI tools for Content Creation
05Audio Storytelling and Podcast Production
06Content Ideation and Creative Thinking
07Storytelling Lab – I (Text, Photo, Audio)
08Digital Culture and Online Communities
09Open Elective - I
10Reasoning and Employment Skills
10Environmental Studies and Sustainable Development
01Video Storytelling for Web and Social Media
02Preparedness for Interview
03Social Media Content Strategy
04AI Tools for Scriptwriting and Story Development
05Graphic Design and Visual Narratives
06Mobile Journalism
07Storytelling Lab – II (Video, Social Media, Multimedia)
+91 9022092222
admission@presidencyuniversity.in
Rajanukunte, Yelahanka, Bengaluru, Karnataka, Pin: 560119, India
+91 9022092222