BA Journalism & Mass Communication specializations in (Digital Storytelling & Content Creation)
Duration
Eligibility
Applicants must have completed 10+2 or an equivalent qualification from a recognised board, with a minimum aggregate of 45%.
The B.A. Journalism & Mass Communication specialisation in Digital Storytelling & Content Creation at Presidency University is a future-ready programme that prepares students to become skilled digital media creators and leaders in the creator economy. The curriculum blends core journalism ethics and communication theory with hands-on digital production, reflecting global best practices and industry demands.
Students actively create content across platforms, mastering multimedia storytelling through short-form videos, social media content, podcasting, and interactive digital narratives. With a strong emphasis on technology-driven creativity and visual communication, learners gain expertise in industry-standard tools for planning, producing, and managing compelling stories. Graduates leave with portfolio-driven skill sets suited to diverse roles in digital media and emerging creative industries worldwide.
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Career Opportunities
Graduates of this specialisation are highly valued across media, technology, and corporate sectors. Career pathways include:
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Media Consultant and Visual Designer for Digital Media
Content Strategist
Online Reputation Manager
Social Media Manager/Strategist
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Digital Content Creator/Producer
Digital Journalist/Reporter
Blogger/Influencer
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Podcast Producer
Video Content Specialist
Digital Marketing Specialist
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Digital Marketing Specialist
Video Editor/Producer
Corporate Communications Manager
*Awaiting approval
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