BBA in Digital Marketing imparts knowledge about strategies to attract customers through various digital channels. It provides a comprehensive view on planning and executing digital marketing campaigns that promote products and services on popular search engines and other social media channels. The program aims to provide an excellent grounding in the digital aspects of marketing, such as technology platforms, SEO/SEM, social and web analytics, the digital advertisement landscape, and communicating with the customer using new media techniques. It is designed to deliver a practical understanding of online marketing and to provide insights into human and organization dynamics.
Course Curriculum
01Business Accounting
02Managerial Economics
03Management and Behavioural Practices
04Corporate Governance and Business Ethics
05Human Resources Management
06Mastering English Communication
07Introduction to Soft Skills
01Introduction to Digital Marketing
02Business Information Systems
03Marketing Management
04Business Statistics
05Multidisciplinary – 1
06Business English
07Language Elective
08Basics of Excel
09Employability for Young Professionals
01Research Methodology
02Web Design and Development
03Business Law
04Affiliate Marketing
05Mobile and Email Marketing
06Multidisciplinary – 2
07Advanced Excel
08Corporate Communication
01Search Engine Optimization
02Content Strategy
03Income Tax for Managers
04Social Media Marketing
05Multidisciplinary – 3
06Environmental Studies and Sustainable Development
07Data Analysis using Software
08Introduction to Aptitude
01Social and Web Analytics
02Digital Media Laws
03Discipline Elective – III
04Discipline Elective – IV
05Discipline Elective – V
06Discipline Elective – VI
07Preparedness for Interview
08Internship
01Functional Area Project
02Discipline Elective – VII
03Discipline Elective – VIII
04Social Immersion Project
Programme Educational Objectives
On successful completion of the UG program from Presidency University, the student shall:
PEO-1: Expertise in the areas of Digital Marketing with interpersonal skills, entrepreneurship, and marketing.
PEO-2: Equipped with the tools to recognize and deal with problems in the areas of marketing using their managerial skills.
PEO-3: Engage in lifelong learning through higher studies and professional development.
Programme Outcomes (POs)
On successful completion of the UG program from Presidency University, the student shall:
PO-1: An ability to acquire knowledge and skills in the field of Digital Marketing.
PO-2: An ability to apply managerial skills in the domain of Digital Marketing.
PO-3: An ability to acquire employability skills through practical awareness in Digital Marketing Industry.
PO-4: Develop tools and techniques to facilitate Digital Marketing activities.
PO-5: An ability to realize and follow professional and ethical principles.
PO-6: An ability to demonstrate commitment to continuous learning.
PO-7: An ability to function in multidisciplinary teams.
Programme Specific Outcomes
On successful completion of the UG program BBA (Digital Marketing) from Presidency University, the student shall possess:
PSO-1: An ability to apply managerial skills in the domain of Digital Marketing.
PSO-2: An ability to acquire employability skills through practical awareness in Digital Marketing Industry.
PSO-3: Develop tools and techniques to facilitate Digital Marketing activities.
Student handbook
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Program Regulations
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USP
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Career Opportunities
Digital Marketing Executive
Manage and execute digital marketing campaigns.
SEO Specialist
Optimize websites to improve search engine rankings.
Social Media Manager
Oversee social media presence and engagement.
Content Marketing Strategist
Develop and implement content strategies.
PPC Analyst
Manage and analyze pay-per-click advertising campaigns.
Your Next Move Awaits
Begin an extraordinary journey with Presidency University.
+91 9022092222
admission@presidencyuniversity.in
Itgalpura, Rajanukunte, Yelahanka, Bengaluru, Karnataka, Pin: 560119, India
+91 9022092222