Program
BBA (Digital Marketing)
APPLY NOWBBA in Digital Marketing imparts knowledge about strategies to attract customers through various digital channels. It provides a comprehensive view on planning and executing digital marketing campaigns which promote products and services on popular search engines and other social media channels. The program aims to provide an excellent grounding in the digital aspects of marketing, such as technology platforms, SEO/SEM, Social and Web Analytics, Digital Advertisement Landscape and communicating with the customer using new media techniques. It is designed to deliver a practical understanding of online marketing and to provide insights into human and organization dynamics.
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Duration
3 Years Full-Time Program
Eligibility
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Examination Passed
10th/+2/PUC
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University/Board
Any recognized board
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Aggregate Marks
40% marks for categories including SC/ST
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Specializations
Finance/ Logistics/ Marketing/ Human Resources
Career
- Advertising manager
- Account manager
- Brand manager
- Social media manager
Curriculum
| Sl. No. | Category of Courses | Descriptions of the Category |
|---|---|---|
| 1 | SCHOOL CORE | All students of particular school have to compulsorily complete all the courses in this category |
| 2 | PROGRAM CORE | All students of particular programme have to compulsorily complete all the courses in this category |
| 3 | DISCIPLINE ELECTIVE | The students of the particular programme have a choice to pick up a set of courses from specialization baskets |
| 4 | OPEN ELECTIVE | The students have choice to pick up the courses from across the University offering (across all schools) courses |
Details For Courses
| Sl.No. | Course Name |
|---|---|
| 1 | Calculus and Linear Algebra |
| 2 | Transform Techniques, Partial Differential Equations and Their Applications |
| 3 | Applied Statistics |
| 4 | Numerical Methods for Engineers |
| 5 | Problem Solving using JAVA |
| 6 | Data Structures and Algorithms |
| 7 | Basic Engineering Sciences |
| 8 | Engineering Graphics |
| 9 | Innovation Project - Arduino using C |
| 10 | Innovation Project - Rasberry Pi using Python |
| 11 | Capstone Project |
| 12 | Internship |
| 13 | Elements of Electronics Engineering / Fundamentals of Electrical and Electronics Engineering |
| 14 | Material Physics / Optoelectronics and Device Physics |
| 15 | English and Foreign Languages (Foundations of English / Technical English / Advanced English / Basic Spanish / Basic French / Basic German / Proficiency in French) |
| 16 | Soft Skills Courses (Introduction to Soft Skills / Soft Skills for Engineers / Reasoning and Employment Skills / Being Corporate Ready / Problem Solving through Aptitude / Programming skills for Employment) |
| 17 | Life Skills |
| 18 | Environmental Science |
| 19 | Co/ Extra-Curricular Basket (Student has to serve in atleast one club) |
| Sl.No. | Course Name |
|---|---|
| 1 | Analog Electronics Circuits |
| 2 | Electric Circuit Analysis |
| 3 | Digital Electronics |
| 4 | Electromagnetic Fields |
| 5 | Electrical Machines-I |
| 6 | Electrical Machines-II |
| 7 | Signals and Systems |
| 8 | Opamps and Linear Integrated Circuits |
| 9 | Microprocessor and Microcontrollers |
| 10 | Control Systems Engineering |
| 11 | Transmission and Distribution |
| 12 | Electrical and Electronics Measurements and Instrumentation |
| 13 | Power Electronics |
| 14 | Electrical Drives |
| 15 | Power System Analysis |
| 16 | Switchgear and Protection |
| 17 | Applied Chemistry |
| 18 | Analog and Digital Electronics laboratory |
| 19 | Signal and Systems laboratory |
| 20 | Electrical Machines Laboratory |
| 21 | Control Systems Engineering Laboratory |
| 22 | Electrical CAD Laboratory |
| 23 | Power Electronics lab |
| 24 | Power System simulation lab |
General Basket
| Sl.No. | Course Name |
|---|---|
| 1 | Special Electrical Machines |
| 2 | Digital control and state variable methods |
| 3 | High Voltage Engineering |
| 4 | Modern power electronics and AC drives |
| 5 | Materials in Electrical Systems |
| 6 | AI applications for Electrical Engineering |
| 7 | Electrical Estimation and Costing |
| 8 | Testing and Commissioning of Electrical Equipments |
| 9 | Reactive power compensation and Management |
| 10 | VLSI Systems |
| 11 | Digital SIgnal Processing Systems |
| 12 | Industrial Automation with PLC and SCADA |
| 13 | Sensors Actuators and Controls |
Power And Energy System Basket
| Sl.No. | Course Name |
|---|---|
| 1 | Flexible A. C Transmission Systems (FACTS) |
| 2 | Electrical Power Quality |
| 3 | Computer Applications in power systems |
| 4 | Solar photovoltaic & Wind Energy Systems |
| 5 | Power System Operation & Control |
| 6 | Energy Auditing & Demand Side Management |
| 7 | Microgrid Operation & Control |
| 8 | Power System Planning |
| 9 | HVDC transmission |
| 10 | Energy Storage Systems |
| 11 | Electrical Power Utilization |
| 12 | Big Data Analytics in Power Systems. |
| 13 | Design of Reliability |
| 14 | Smart Grid Technologies |
Automotive Electronics Basket
| Sl.No. | Course Name |
|---|---|
| 1 | Electric Vehicle Technology |
| 2 | Automotive Embedded systems |
| 3 | AI Techniques for EVs and HEVs |
| 4 | Automation of Electrical systems |
| 5 | Micro Electro Mechanical Systems |
| 6 | Sensors and Transducers |
| 7 | Automotive Electrical and Electronic systems for Two and Three Wheelers |
| 8 | Power Electronics Applications for Electrical Vehicles |
| 9 | Automotive safety systems |
| 10 | Battery Management Systems |
| 11 | Microcontroller Applications |
| 12 | Control Systems for Robotic Applications |
| 13 | Electrical Drive Systems for Robotic Applications |
+91 9022092222
admission@presidencyuniversity.in
Itgalpura, Rajanukunte, Yelahanka, Bengaluru, Karnataka, Pin: 560119, India
+91 9022092222