Passed Bachelor Degree of minimum 3 years duration. Obtained at least 50% marks (45% marks in case of candidates belonging to reserved category) in the qualifying examination.
The program’s goal is to develop students into skilled financial and marketing managers by giving them programs that are supplemented with diverse management education inputs using cutting – edge techniques and active industry contact.
Course Curriculum
01Applied Business Statistics - QNT4111
02Applied Data Analysis and Visualization - QNT4112
03Financial Accounting and Reporting - FIN4111
04Human Behaviour in Organizations - OBH4111
05Managerial Economics - GMM4111
06Production Operations and Logistics Management - OPS4111
07Strategic Marketing Management - MKT4111
01Business Analytics for Managerial Decision Making - QNT4113
02Communication for Leaders - GMM4112
03Digital Marketing Strategy, Tools and Trends - MKT4112
04Financial Modelling and Corporate Finance - FIN4112
05People, Performance and HR Strategy - OBH4112
06Managing Sales Teams and Distribution Network - MKT5112
07Investment and Portfolio Management - FIN5111
01Business Strategy and Corporate Transformation - GMM4113
02Business Law and Regulatory Compliance - GMM4114
03Consumer Buying Behaviour - MKT5111
04Fintech for Modern Finance - FIN5112
05ST1-STE1 (Specialization Track Elective)
06ST1-STE2 (Specialization Track Elective)
07ST2-STE1 (Specialization Track Elective)
08ST2-STE2 (Specialization Track Elective)
09Summer Internship Project - INT7111
01Corporate Governance, Ethics and Social Responsibility - GMM4115
02Entrepreneurship and Innovation Management - GMM4116
03ST1-STE1 (Specialization Track Elective)
04ST1-STE2 (Specialization Track Elective)
05ST2-STE1 (Specialization Track Elective)
06ST2-STE2 (Specialization Track Elective)
07Capstone Research Project - CRP7111
Programme Educational Objectives
After two years of successful completion of the program, the graduates shall be:
PEO 01: Integrate core, cross functional and inter-disciplinary aspects of both Marketing and Finance theories, models and frameworks with the real-world business practices and sector specific nuances.
PEO 02: Enhanced with analytical skills and design thinking approach to solve business problems.
PEO 03: Able to foster entrepreneurial mind set through creativity and innovation.
PEO 04: Enabled graduates to engage in and benefit from lifelong learning.
Programme Outcomes (POs)
On successful completion of the Program, the students shall possess:
PO1: An ability to lead themselves and others to achieve organizational goals contributing effectively to a team environment.
PO2: An ability to integrate functional knowledge and apply managerial skills in changing business environment.
PO3: An ability to identify real life problems in different management functions and solve them through strategic planning, critical thinking and innovation.
PO4: An ability to identify and evaluate business ideas and opportunities.
PO5: An ability to make data driven decisions and effectively communicate to different stakeholders.
PO6: An ability to evaluate and integrate ethical and societal considerations when making business decisions.
PO7: An ability to demonstrate commitment to continuous learning.
Programme Specific Outcomes
On successful completion of the Master of Business Administration (MBA – Marketing and Finance) program from Presidency University, the student shall possess:
PSO1: Develop and implement data-driven marketing strategies that leverage financial analysis to optimize campaign performance and return on investment (ROI).
PSO2: Critically evaluate financial instruments and funding options to inform marketing decisions, ensuring alignment with overall business goals and risk tolerance.
PSO3: Lead cross-functional teams comprised of marketing and finance professionals to achieve marketing objectives within financial constraints, fostering effective communication and collaboration.
Comprehensive Curriculum covering brand management, consumer behavior, investment banking, corporate finance, and digital marketing.
State-of-the-Art Business & Finance Labs equipped with Bloomberg terminals, marketing analytics tools, and financial modeling software.
Expert Faculty & Industry Mentorship providing real-world insights into market trends, financial strategies, and global business operations.
Hands-On Learning through live projects, stock market simulations, case studies, digital marketing campaigns, and corporate finance modeling.
Global Internship & Study Abroad Opportunities for international exposure and career growth.
Strong Industry Collaborations with top multinational corporations, banks, marketing agencies, and financial institutions for internships and placements.
Certifications & Training including CFA (Chartered Financial Analyst), Google Ads, Financial Modeling, Digital Marketing, and Leadership Development for career enhancement.
Excellent Placement Records with top recruiters in investment banking, retail marketing, advertising, FMCG, consulting, and financial services.
Career Opportunities
Brand Manager
Develop and implement strategies to enhance brand image and market presence.
Marketing Financial Analyst
Analyze financial data to optimize marketing budgets and ROI.
Pricing Analyst
Design competitive pricing strategies based on market research and data analysis.
Business Development Manager
Identify growth opportunities and build strategic partnerships.
Market Analyst
Study market trends, consumer behavior, and competition to guide business decisions.
Investor Relations Manager
Manage communication between a company and its investors to maintain transparency and trust.
Retail Banking Marketing Manager
Develop marketing strategies tailored to banking products and services.
Your Next Move Awaits
Begin an extraordinary journey with Presidency University.
+91 9022092222
admission@presidencyuniversity.in
Rajanukunte, Yelahanka, Bengaluru, Karnataka, Pin: 560119, India
+91 9022092222