Program
MBA (Marketing & Finance)
APPLY NOWThe program’s goal is to develop students into skilled financial and marketing managers by giving them programs that are supplemented with diverse management education inputs using cutting – edge techniques and active industry contact.
![b.tech](https://presidencyuniversity.in/uploads/course/64f9b0581353e1694085208.webp)
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Duration
2 Years Full-Time Program
Eligibility
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Examination Passed
Graduation in any field
Appeared in any national level or state level entrance examination for like CAT/XAT/MAT/CMAT/ATMA/KMAT
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University/Board
Any recognized university
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Aggregate Marks
50% marks in qualifying examination for general category
45% marks in qualifying examination for candidates belonging to SC/ST and other Reserved Categories
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Specializations
Finance/ Logistics/ Marketing/ Human Resources
Career
![img](https://presidencyuniversity.in/assets/images/soM.webp)
- Market research analyst
- Public relations manager
- Financial consultant
- Credit analyst
Curriculum
Sl. No. | Category of Courses | Descriptions of the Category |
---|---|---|
1 | SCHOOL CORE | All students of particular school have to compulsorily complete all the courses in this category |
2 | PROGRAM CORE | All students of particular programme have to compulsorily complete all the courses in this category |
3 | DISCIPLINE ELECTIVE | The students of the particular programme have a choice to pick up a set of courses from specialization baskets |
4 | OPEN ELECTIVE | The students have choice to pick up the courses from across the University offering (across all schools) courses |
Details For Courses
Sl.No. | Course Name |
---|---|
1 |
Business Communication |
2 |
Business Statistics |
3 |
Economics for Managers |
4 |
Data Analysis using Spread Sheets |
5 |
Summer Internship Project |
6 |
Current Affairs |
7 |
Business Law |
8 |
Entreprenuership and Business Ethics |
9 |
Soft Skills Courses (Personality Development - Basic, Personality Development - Intermediate, Aptitude Training ,Personality Development - Advanced ) |
Sl.No. | Course Name |
---|---|
1 |
Fundamentals of Business Analytics |
2 |
Digital and Strategic Marketing |
3 |
Organizational Behaviour |
4 |
Accounting for Managers |
5 |
Finance Management |
6 |
Human Resource Management |
7 |
Sales and Marketing Management |
8 |
Production and Quality Management |
9 |
Business Research Methods |
10 |
Corporate Strategy |
Finance Basket
Sl.No. | Course Name |
---|---|
1 |
Investment Management* |
2 |
Finance Markets and Services* |
3 |
Management Accounting |
4 |
Cost Accounting |
5 |
Strategic Finance Management |
6 |
Risk Analysis and Management |
7 |
International Finance |
8 |
Mergers, Acquisitions and Corporate Restructuring |
9 |
Insurance and Risk Management |
10 |
Commercial Banking |
11 |
Finance Analytics |
12 |
Derivative Contracts |
13 |
Green Finance |
14 |
Fintech |
15 |
Tax Management |
16 |
Behavioural Finance |
Human Resources Basket
Sl.No. | Course Name |
---|---|
1 |
Industrial Relations and Labor Laws* |
2 |
Talent Management* |
3 |
Work Models - Physical and Digital |
4 |
HR Analytics |
5 |
HR Negotiations and Conflict Resolution |
6 |
Performance Management |
7 |
Compensation Management |
8 |
Learning and Development |
9 |
International Human Resource Management |
10 |
Organzational Development and Change |
11 |
Employee Training and E Learning |
12 |
Stress Management and Counseling |
13 |
Teams Creativity and Decision Making |
14 |
Workplace Wellbeing and Happiness |
15 |
Psychology at Work |
16 |
Management and Measurement of Performance |
Marketing Basket
Sl.No. | Course Name |
---|---|
1 |
Digital and Social Media Marketing |
2 |
Sales and Retail Management |
3 |
Consumer Behaviour |
4 |
Customer Relationship Marketing |
5 |
Marketing Analytics |
6 |
Marketing of Services |
7 |
Marketing for Social Impact |
8 |
Integrated Marketing Communication |
9 |
Product and Brand Management |
10 |
Rural Marketing |
11 |
International Marketing |
12 |
Green Marketing |
13 |
Customer Experience & Insights |
14 |
Experiential Marketing |
15 |
Consumer Behaviour and Practices |
16 |
Marketing of Services - Concepts, Strategies & Cases |
17 |
Product and Brand Mangement - Concepts and Insights |
Operations Basket
Sl.No. | Course Name |
---|---|
1 |
Total Quality Management* |
2 |
Project Management* |
3 |
Operations Analytics |
4 |
Lean Six Sigma |
5 |
Lean Supply Chain Management |
6 |
Service Operations Management |
7 |
Production Planning and Control |
8 |
Operations Strategy |
9 |
Product Innovation and Development |
10 |
Digital Operations Management |
11 |
Global Integrated Supply Chain |
12 |
Operations in Services - Insights and Applications |
Business Analytics Basket
Sl.No. | Course Name |
---|---|
1 |
Applied Business Analytics* |
2 |
Business Forecasting* |
3 |
Predictive Analytics |
4 |
Data Mining and Business Intelligence |
5 |
Legal and Ethicsl Aspects of Business Analytics |
6 |
Optimization Techniques |
7 |
Advanced Excel for Business Analytics |
8 |
Data Visualization |
9 |
Business Intelligence with Power BI |
10 |
Supply Chain Analytics |
11 |
Text Mining |
12 |
Business Strategies with Analytics |
13 |
Statistics for Analytics |
14 |
Data Analytics using Cloud Technology |
15 |
Blockchain in Business |
16 |
Programming for Analytics |
Digital Transformation Basket
Sl.No. | Course Name |
---|---|
1 |
Design Thinking for Business Innovation |
2 |
Management Information Systems |
3 |
Digital Business Models* |
4 |
Enabling Technologies |
5 |
Intrapreneurship for Value creation |
6 |
Business Strategy in Digital Age |
7 |
Change Management |
8 |
Artifical Intelligence in Business |
9 |
Virtual and Augmented Reality in Business |
10 |
Digital Leadership |
11 |
Digitalization in Finance |