The Bachelor of Arts in Journalism & Mass Communication at the Presidency School of Media Studies, Presidency University, Bengaluru, is an innovative three-year programme designed for the next generation of storytellers. Combining the principles of traditional journalism with cutting-edge immersive technologies, the programme empowers students to create stories that audiences can see, feel, and experience.
Students are trained to move beyond two-dimensional screens and craft compelling narratives using Augmented Reality (AR), Virtual Reality (VR), 360-degree video, interactive media, and emerging digital formats. The programme develops strong reporting and communication skills while building technical expertise in immersive design, interactive documentaries, ethical immersive journalism, and research-led narrative experiences.
Programme Overview
Course Curriculum
01Fundamentals of Journalism
02Introduction to Communication Models
03Introduction to Broadcast Media
04Introduction to Print Media
05Print Media Lab
06Introduction to Advertising, Public Relation & Communication Management
07Introduction to Soft Skills
08Language and Communication in Media
09Introduction to Soft Skills
10Introduction to German Language
01Critical Thinking & Writing
02Theories and Ideologies of Mass Communication
03Understanding AI, Immersive Media and VR
04Indian Polity: Democracy and the State
05News Analysis
06Advertising and Brand Management
07Visual Communication: Theory and Aesthetics
08Visual Communication Lab
09Writing and Reporting for Digital Media
10Enhancing Personality through Soft Skills
11Writing for Web
01Immersive Journalism: Concepts & Practices
02Artificial Intelligence for Media & Communication
Graduates of this specialised BAJMC programme are uniquely positioned to combine journalism’s investigative ethos with the creative potential of immersive technologies. Career opportunities include:
Immersive Journalist (AR/VR/360° Reporting)
AR/VR Content Creator
Virtual Production Assistant
Digital Producer for News & Media Platforms
Multimedia Journalist
Documentary Filmmaker (Immersive & Experiential)
Motion Graphics & VFX Artist
Social Media Content Strategist
Communication & Media Researcher
Digital Communication Specialist
EduTech / MediaTech Content Developer
Advertising & Brand Storytelling Executive
Content Writer / Scriptwriter for Immersive Media
Media Consultant for AR/VR Projects
Interactive Web & Mobile Content Producer
These roles emphasise ethical storytelling, technical proficiency, adaptability, and offer strong potential for freelance opportunities in experiential marketing, advocacy journalism, and podcasting.
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Begin an extraordinary journey with Presidency University.
+91 9022092222
admission@presidencyuniversity.in
Rajanukunte, Yelahanka, Bengaluru, Karnataka, Pin: 560119, India
+91 9022092222