The Bachelor of Arts in Journalism & Mass Communication at the Presidency School of Media Studies, Presidency University, Bengaluru, is an innovative three-year programme designed for the next generation of storytellers. Combining the principles of traditional journalism with cutting-edge immersive technologies, the programme empowers students to create stories that audiences can see, feel, and experience.
Students are trained to move beyond two-dimensional screens and craft compelling narratives using Augmented Reality (AR), Virtual Reality (VR), 360-degree video, interactive media, and emerging digital formats. The programme develops strong reporting and communication skills while building technical expertise in immersive design, interactive documentaries, ethical immersive journalism, and research-led narrative experiences.
Graduates of this specialised BAJMC programme are uniquely positioned to combine journalism’s investigative ethos with the creative potential of immersive technologies. Career opportunities include:
Immersive Journalist (AR/VR/360° Reporting)
AR/VR Content Creator
Virtual Production Assistant
Digital Producer for News & Media Platforms
Multimedia Journalist
Documentary Filmmaker (Immersive & Experiential)
Motion Graphics & VFX Artist
Social Media Content Strategist
Communication & Media Researcher
Digital Communication Specialist
EduTech / MediaTech Content Developer
Advertising & Brand Storytelling Executive
Content Writer / Scriptwriter for Immersive Media
Media Consultant for AR/VR Projects
Interactive Web & Mobile Content Producer
These roles emphasise ethical storytelling, technical proficiency, adaptability, and offer strong potential for freelance opportunities in experiential marketing, advocacy journalism, and podcasting.
*Awaiting approval
Your Next Move Awaits
Begin an extraordinary journey with Presidency University.
+91 9022092222
admission@presidencyuniversity.in
Rajanukunte, Yelahanka, Bengaluru, Karnataka, Pin: 560119, India
+91 9022092222