This program focuses on the fundamentals of Communication Design and enables learners to choose between Graphic Design and Visual Representation of information via electronic and new media. The specialization also provides an in-depth understanding of both pathways and their applications. The Program will also offer inputs in motion graphics and introduction to special effects.
Programme Overview
This program focuses on the fundamentals of communication design and enables learners to choose between graphic design and visual representation of information via electronic and new media. The specialization also provides an in-depth understanding of both pathways and their applications. The program will also offer inputs in motion graphics and an introduction to special effects.
Course Curriculum
01Narrative Design: The Fundamentals of Storytelling - ENG1025
02Drawing and Visual Representation - DES2169
03Design Psychology - DES1147
04Material Exploration - DES2170
05Elements and Principles of Design - DES1007
06Design Career Orientation - DES1148
07Costing and Pricing for Designers - FIN1037
08Universal Human Values - CIV7601
01Circular Design - DES2171
02Design Ideation and Storytelling - ENG2021
03Material Media Appreciation - DES2172
04Design Drawing Skills - DES2173
05Design History and Appreciation - DES2174
06Intellectual Property Rights for Designers - DES1149
03Track 1: Publication and Print Portfolio Development / Track 2: Interactive System Portfolio Development / Track 3: Animated System Portfolio Development - DES3065 / DES3066 / DES3067
04Design Entrepreneurship - DES1167
05Portfolio Development - DES3044
01Professional Design Practice – II – DES7503
Programme Educational Objectives
The graduating students after four years of professional education in the Design Professional Program - B. Des (Bachelor of Design):
PEO 1: The graduating student shall become a professional Designer in Fashion Design, Space Design, Product Design, Communication Design.
PEO 2: The graduating student shall become a researcher in Design.
PEO 3: The graduating student shall become an Entrepreneur/Consultant/Design Practitioner.
Programme Outcomes (POs)
Upon successful completion of the program, the students shall be able to:
PO 1: Apply knowledge of fundamental principles of design.
PO 2: Design and conduct experiments, as well as analyze and interpret design data.
PO 3: Design a system, program, component, or process to meet desired needs within realistic constraints such as economic, environmental, social, political, ethical, health and safety, manufacturability, and sustainability.
PO 4: Operate on multidisciplinary teams.
PO 5: Identify, formulate, and solve design problems.
PO 6: Demonstrate professional and ethical responsibility.
PO 7: Interpret effectively.
PO 8: Evaluate the impact of design solutions in a global, economic, environmental, and societal context.
PO 9: Recognize the need for and an ability to engage in lifelong design learning.
PO 10: Identify contemporary design issues.
PO 11: Apply the techniques, skills, and modern design tools necessary for design practice.
PO 12: Apply the design principles and management principles to manage the project of multidisciplinary nature.
Programme Specific Outcomes
On successful completion of the Program, the students shall be able to:
PSO 1: Identify and examine raw materials and constituents required for design innovation and development.
PSO 2: Demonstrate skills in ideation, conceptualization and production of design solutions for manufacturing organizations and design houses.
PSO 3: Apply creative skills to produce sustainable, social and environmental-friendly products and processes.
The B.Des. Communication Design programme enables learners to choose between graphic design and visual representation of information via electronic and new media. The programme also provides an in-depth understanding of both pathways and their applications, offering inputs in motion graphics and an introduction to special effects.
Graphic Design mainly focuses on visual presentation through elements such as typography, color, layout, and imagery. Graphic designing is mainly used for creating designs. Whereas Communication design uses graphic design as a part of storytelling through various modes of media. It is a broader field which includes, storytelling, planning, strategy and understanding of the right audience.
A communication designer creates visual messages that successfully communicate concepts, information, or brand identity across a range of media platforms. They combine strategy and creativity to ensure the message reaches and connects with the target audience.
+91 9022092222
admission@presidencyuniversity.in
Rajanukunte, Yelahanka, Bengaluru, Karnataka, Pin: 560119, India
+91 9022092222