B. Des Communication Design

Duration
4 Years
Eligibility

Passed 10+2 examination Obtained at least 45% marks (40% in case of candidates belonging to reserved category) in the qualifying Examination

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This program focuses on the fundamentals of Communication Design and enables learners to choose between Graphic Design and Visual Representation of information via electronic and new media. The specialization also provides an in-depth understanding of both pathways and their applications. The Program will also offer inputs in motion graphics and introduction to special effects.

B. Des Communication Design

Programme Overview

This program focuses on the fundamentals of communication design and enables learners to choose between graphic design and visual representation of information via electronic and new media. The specialization also provides an in-depth understanding of both pathways and their applications. The program will also offer inputs in motion graphics and an introduction to special effects. 

Course Curriculum

  • 01Narrative Design: The Fundamentals of Storytelling - ENG1025
  • 02Drawing and Visual Representation - DES2169
  • 03Design Psychology - DES1147
  • 04Material Exploration - DES2170
  • 05Elements and Principles of Design - DES1007
  • 06Design Career Orientation - DES1148
  • 07Costing and Pricing for Designers - FIN1037
  • 08Universal Human Values - CIV7601
  • 01Circular Design - DES2171
  • 02Design Ideation and Storytelling - ENG2021
  • 03Material Media Appreciation - DES2172
  • 04Design Drawing Skills - DES2173
  • 05Design History and Appreciation - DES2174
  • 06Intellectual Property Rights for Designers - DES1149
  • 07Indian Constitution - LAW7601
  • 01Consumer Psychology - DES1186
  • 02Study on Craft Cluster - DES1143
  • 03Visual Design - DES2191
  • 04Communication Principles - DES1157
  • 05Photography Foundations - DES2192
  • 062D Animation Studies - DES1158
  • 07Typography Essentials - DES1159
  • 08Open Elective I - XXXXXX
  • 01Data Interpretation and Analysis - DES1187
  • 02Narrative Craft - DES1160
  • 03Advertising Design - DES1161
  • 04Branding Fundamentals - DES1162
  • 05Indian Heritage Art Forms - DES1163
  • 06Design Research - DES2193
  • 07AI for Designers - DES1164
  • 08Information Design - DES2194
  • 09Print Design - DES2195
  • 10Environmental Studies - CHE7601
  • 01Visual Ergonomics - DES2196
  • 02Business of Design - DES1155
  • 03Brand Identity Design - DES2197
  • 04Track 1: Print Content Design / Track 2: Interaction Fundamentals / Track 3: Conceptual Motion Design - DES1189 / DES1190 / DES1191
  • 05Design Project (NTCC) - DES7501
  • 06Track 1: Editorial Design and Layout Systems / Track 2: UX Design / Track 3: 3D Animation - DES2250 / DES2251 / DES2252
  • 07Track 1: Word and Image Creation / Track 2: Tangible Interaction Design / Track 3: Motion Graphics - DES3063 / DES3064 / DES1070
  • 08Open Elective II - XXXXXXX
  • 01System Design Foundation - DES2198
  • 02Track 1: Experimental Print Media / Track 2: UI Design / Track 3: Sound Design for Animation - DES2253 / DES2254 / DES2255
  • 03Filmmaking Craft - DES2199
  • 04Track 1: Packaging Design / Track 2: Coding for Designers / Track 3: Typography in Motion - DES3023 / DES2256 / DES2257
  • 05Design Management - DES1166
  • 06Preparedness for Interview - PPS3018
  • 07Open Elective III - XXXXXXX
  • 01Professional Design Practice – I - DES7502
  • 02Digital Communication - DES2200
  • 03Track 1: Publication and Print Portfolio Development / Track 2: Interactive System Portfolio Development / Track 3: Animated System Portfolio Development - DES3065 / DES3066 / DES3067
  • 04Design Entrepreneurship - DES1167
  • 05Portfolio Development - DES3044
  • 01Professional Design Practice – II – DES7503

Programme Educational Objectives

The graduating students after four years of professional education in the Design Professional Program - B. Des (Bachelor of Design):

PEO 1: The graduating student shall become a professional Designer in Fashion Design, Space Design, Product Design, Communication Design.

PEO 2: The graduating student shall become a researcher in Design.

PEO 3: The graduating student shall become an Entrepreneur/Consultant/Design Practitioner.

Programme Outcomes (POs)

Upon successful completion of the program, the students shall be able to:

PO 1: Apply knowledge of fundamental principles of design.

PO 2: Design and conduct experiments, as well as analyze and interpret design data.

PO 3: Design a system, program, component, or process to meet desired needs within realistic constraints such as economic, environmental, social, political, ethical, health and safety, manufacturability, and sustainability.

PO 4: Operate on multidisciplinary teams.

PO 5: Identify, formulate, and solve design problems.

PO 6: Demonstrate professional and ethical responsibility.

PO 7: Interpret effectively.

PO 8: Evaluate the impact of design solutions in a global, economic, environmental, and societal context.

PO 9: Recognize the need for and an ability to engage in lifelong design learning.

PO 10: Identify contemporary design issues.

PO 11: Apply the techniques, skills, and modern design tools necessary for design practice.

PO 12: Apply the design principles and management principles to manage the project of multidisciplinary nature.

Programme Specific Outcomes

On successful completion of the Program, the students shall be able to:

PSO 1: Identify and examine raw materials and constituents required for design innovation and development.

PSO 2: Demonstrate skills in ideation, conceptualization and production of design solutions for manufacturing organizations and design houses.

PSO 3: Apply creative skills to produce sustainable, social and environmental-friendly products and processes.

Student handbook

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USP

  • Comprehensive Curriculum covering design fundamentals, visual communication, typography, motion graphics, brand identity, and interactive media.
  • State-of-the-Art Design Studios & Labs equipped with cutting-edge software (Adobe Creative Suite, Sketch, etc.), digital tools, and prototyping equipment.
  • Expert Faculty & Industry Mentorship from acclaimed communication designers providing hands-on training and real-world insights.
  • Hands-On Learning through live projects, client briefs, design workshops, portfolio development, and industry competitions.
  • Global Internship & Study Abroad Opportunities for international exposure and career advancement in global markets.
  • Strong Industry Collaborations with top advertising agencies, design studios, media houses, and corporate brands for internships and placements.
  • Certifications & Training in emerging areas such as UX/UI, motion design, digital storytelling, and interactive media to enhance professional skills.
  • Excellent Placement Records with leading recruiters in advertising, digital media, branding, and creative sectors.

Career Opportunities

  • UX/UI Designer

    Designs user-friendly interfaces to enhance user experience.

  • Branding Specialist

    Creates and maintains brand identity through innovative designs.

  • Content Creator

    Develops engaging visual and written content for various platforms.

  • Advertising Designer

    Crafts compelling visuals and campaigns for promotional purposes.

  • Graphic Designer

    Designs creative visuals for print and digital media.

  • Social Media Marketing Designer

    Creates graphics tailored for social media engagement.

  • Digital Marketing Designer

    Designs visuals and campaigns for online marketing strategies.

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FAQs

The B.Des. Communication Design programme enables learners to choose between graphic design and visual representation of information via electronic and new media. The programme also provides an in-depth understanding of both pathways and their applications, offering inputs in motion graphics and an introduction to special effects. 

Graphic Design mainly focuses on visual presentation through elements such as typography, color, layout, and imagery. Graphic designing is mainly used for creating designs. Whereas Communication design uses graphic design as a part of storytelling through various modes of media. It is a broader field which includes, storytelling, planning, strategy and understanding of the right audience.

A communication designer creates visual messages that successfully communicate concepts, information, or brand identity across a range of media platforms. They combine strategy and creativity to ensure the message reaches and connects with the target audience.