B. Des Communication Design

Duration
4 Years
Eligibility

The candidate seeking admission for the B.Des program should have passed the Pre-University/Higher Secondary/10+2 examination with the Arts/Commerce/Science stream. Obtained at least 45% marks & 40% in the case of candidates belonging to SC/ST and other reserved categories like Category 1 and OBC (2A, 2B, 3A, and 3B) students from Karnataka. Candidates must have appeared in any national-level, state-level, or Presidency University entrance examination like UCEED. 

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B. Des Communication Design

Programme Overview

This program focuses on the fundamentals of communication design and enables learners to choose between graphic design and visual representation of information via electronic and new media. The specialization also provides an in-depth understanding of both pathways and their applications. The program will also offer inputs in motion graphics and an introduction to special effects. 

Course Curriculum

  • 01DES1007 - Elements & Principles of Design (School Core)
  • 02DES2088 - Concept Development (School Core)
  • 03DES1137 - Drawing and Visual Representation (School Core)
  • 04DES1008 - Materials, Media, Tools & Techniques (School Core)
  • 05PPS1001 - Introduction to Soft Skills for Designers (School Core)
  • 06ENG1002 - Technical English (School Core)
  • 07DES1138 - Innovation and Ideation (School Core)
  • 08DES1141 - Career Orientation I (School Core)
  • 01DES1139 - Design History and Appreciation (School Core)
  • 02DES2082 - Drawing for Designers (School Core)
  • 03DES1140 - Material and Form Studies (School Core)
  • 04ENG2001 - Advanced English (School Core)
  • 05DES1145 - Career Orientation II (School Core)
  • 06DES1144 - Digital Design Aids (School Core)
  • 07DES1018 - Ideation Case Study (School Core)
  • 08PPS1004 - Soft Skills for Designers (School Core)
  • 09CHE1020 - Environmental Studies and Sustainable Development (School Core)
  • 01DESXXXX - Discipline Elective - I (Discipline Elective)
  • 02DES2030 - Basics of Visual Design (Program Core)
  • 03DES3006 - Introduction to Branding and Brand Identity (Program Core)
  • 04DES2031 - Basics of Communication (Program Core)
  • 05DES2032 - Typography (Program Core)
  • 06DES2043 - Storytelling and Narrative (Program Core)
  • 07DESXXXX - Discipline Elective - II (Discipline Elective)
  • 08XXXXXX - Open Elective - I (3D & UI Design Tools (Blender/Figma)/Design Communication Essentials) (Open Elective)
  • 09PPS2001 - Reasoning and Employment Skills (School Core)
  • 01DES3005 - Applied Visual Design (Program Core)
  • 02DESXXXX - Discipline Elective - III (Discipline Elective)
  • 03DES1126 - Basics of Photography (Program Core)
  • 04DES2135 - Design Research (Program Core)
  • 05DES2034 - Marketing and Advertising for Designers (Program Core)
  • 06DESXXXX - Discipline Elective - IV (Discipline Elective)
  • 07PPS2002 - Being Corporate Ready (School Core)
  • 08XXXXXX - Open Elective - II (AI for Design Innovation/Digital Marketing Strategies for Designers/Design Journalism) (Open Elective)
  • 01DES3002 - Ergonomics for Communication Design (Program Core)
  • 02DESXXXX - Discipline Elective - V (Discipline Elective)
  • 03DES2035 - Digital Communication for Designers (Program Core)
  • 04DES2037 - Content Development for Communication Designers (Program Core)
  • 05DESXXXX - Discipline Elective - VI (Discipline Elective)
  • 06DES1071 - Introduction to UX Design (Program Core)
  • 07XXXXXX - Open Elective - III (Designing for XR (AR/VR)/Project Management Essentials for Designers/Service Design/Design Forecasting) (Open Elective)
  • 08DESXXXX - Discipline Elective - VII (Discipline Elective)
  • 01DES2039 - User Interface Design (Program Core)
  • 02DESXXXX - Discipline Elective - VIII (Discipline Elective)
  • 03DESXXXX - Discipline Elective - IX (Discipline Elective)
  • 04DES3027 - Packaging Design (Program Core)
  • 05DESXXXX/DES2137 - Discipline Elective - X / Interdisciplinary Design Collaboration (Discipline Elective)
  • 06PPS3017 - Workplace Skills for Designers (School Core)
  • 07DES2044 - Entrepreneurship Management for Designers (Program Core)
  • 01DES3001 - Professional Practice - I (Program Core)
  • 02DESXXXX - Discipline Elective - XI (Discipline Elective)
  • 03DESXXXX - Discipline Elective - XII (Discipline Elective)
  • 01DES4001 - Professional Practice - II (Program Core)

Programme Educational Objectives

The graduating students after four years of professional education in the Design Professional Program - B. Des (Bachelor of Design):

PEO 1: The graduating student shall become a professional Designer in Fashion Design, Space Design, Product Design, Communication Design.

PEO 2: The graduating student shall become a researcher in Design.

PEO 3: The graduating student shall become an Entrepreneur/Consultant/Design Practitioner.

Programme Outcomes (POs)

Upon successful completion of the program, the students shall be able to:

PO 1: Apply knowledge of fundamental principles of design.

PO 2: Design and conduct experiments, as well as analyze and interpret design data.

PO 3: Design a system, program, component, or process to meet desired needs within realistic constraints such as economic, environmental, social, political, ethical, health and safety, manufacturability, and sustainability.

PO 4: Operate on multidisciplinary teams.

PO 5: Identify, formulate, and solve design problems.

PO 6: Demonstrate professional and ethical responsibility.

PO 7: Interpret effectively.

PO 8: Evaluate the impact of design solutions in a global, economic, environmental, and societal context.

PO 9: Recognize the need for and an ability to engage in lifelong design learning.

PO 10: Identify contemporary design issues.

PO 11: Apply the techniques, skills, and modern design tools necessary for design practice.

PO 12: Apply the design principles and management principles to manage the project of multidisciplinary nature.

Programme Specific Outcomes

On successful completion of the Program, the students shall be able to:

PSO 1: Identify and examine raw materials and constituents required for design innovation and development.

PSO 2: Demonstrate skills in ideation, conceptualization and production of design solutions for manufacturing organizations and design houses.

PSO 3: Apply creative skills to produce sustainable, social and environmental-friendly products and processes.

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Career Opportunities

  • UX/UI Designer

    Designs user-friendly interfaces to enhance user experience.

  • Branding Specialist

    Creates and maintains brand identity through innovative designs.

  • Content Creator

    Develops engaging visual and written content for various platforms.

  • Advertising Designer

    Crafts compelling visuals and campaigns for promotional purposes.

  • Graphic Designer

    Designs creative visuals for print and digital media.

  • Social Media Marketing Designer

    Creates graphics tailored for social media engagement.

  • Digital Marketing Designer

    Designs visuals and campaigns for online marketing strategies.

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