Program

B.Des Communication Design

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This program focuses on the fundamentals of Communication Design and enables learners to choose between Graphic Design and Visual Representation of information via electronic and new media. The specialization also provides an in-depth understanding of both pathways and their applications. The Program will also offer inputs in motion graphics and introduction to special effects.

b.tech
  • Duration

    4 Years Full-Time Program

Eligibility

Eligibility Norms For Admission To B.Des Programs The candidate seeking admission for B.Des program should have passed Pre-University/Higher Secondary/10+2 examination Pass with Arts/Commerce/Science stream. Obtained at least 45 % marks & 40% in case of candidates belonging to SC/ST and other Reserved Categories like Category -1 and OBC (2A, 2B, 3A and 3B) students from Karnataka. Candidates must have appeared in any national level or state level or Presidency University entrance examination like UCEED.

Career

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  • Graphic designer
  • Print media designer
  • Creative director
  • Visual designer

Curriculum

Sl. No. Category of Courses Descriptions of the Category
1 SCHOOL CORE All students of particular school have to compulsorily complete all the courses in this category
2 PROGRAM CORE All students of particular programme have to compulsorily complete all the courses in this category
3 DISCIPLINE ELECTIVE The students of the particular programme have a choice to pick up a set of courses from specialization baskets
4 OPEN ELECTIVE The students have choice to pick up the courses from across the University offering (across all schools) courses

Details For Courses

Sl.No. Course Name
1 Elements and Principles Of Design
2 Materials, Media, Tools and Techniques
3 Fundamental of Design Thinking
4 Drawing for Designers
5 Observation and Ideation
6 Contextual Understanding and Design History
7 Experiential Skill shop
8 Tinkering Workshop
9 Basics Of Drawing Skills
10 Observational Case Study
11 Manipulation and Restructuring Project
12 Ideation Case Study
13 Concept Development
14 English and Foreign Languages (Foundation English / Technical English / Advanced English / Basic Spanish / Basic French / Basic German / Proficiency in French)
15 Soft Skills Courses (Soft Skills for Designers / Reasoning and Employment Skills / Being Corporate Ready / Problem Solving through Aptitude / Workplace Skills for Designers)
16 Environmental Science/Environmental Studies and Sustainable Development
17 Co/ Extra-Curricular Basket (Student has to serve in atleast one club)
Sl.No. Course Name
1 Communication Design Project
2 Internship - Communication Design
3 Introduction to UX Design
4 Basics of Visual Design
5 Basics of Communication
6 Typography
7 Marketing and Advertising for Designers
8 Digital Communication for Designers
9 Content Development for Communication Designers
10 User Interface Design
11 Research Methodology
12 Entrepreneurship Management for Designers
13 Applied Visual Design
14 Introduction to Branding and Brand Identity
15 Digital Design Tools
16 Portfolio - ( Communication ) Design and Presentation
17 Graduation Project - Communication Design
18 Basics of Photography
19 Storytelling and Narrative
20 Ergonomics for Communication Design
21 Design Thinking and Applications
22 Packaging Design
Sl.No. Course Name
1 Introduction to Interaction Design
2 Design Project Management
3 Contemporary Art for Communication
4 Design Research Methodologies
5 Sustainability in Communication Design
6 Presentation Techniques / Professional Presentation
7 Social Immersion & Design Plans
8 Design Evaluation and Analysis
9 Basics of System Design
10 Advance Brand Identity Design for Marketing
11 Motion Graphics
12 Digital Design Tools
13 Audiography
14 Advance Photography
15 Film Making for Communication Designers
16 Designing for Events and Media
17 Visual Merchandising and Store Branding
18 On Product Branding
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