Bachelor of Business Administration
Duration
Eligibility
Candidates must have passed 10th, +2, or PUC from any recognized board with a minimum aggregate of 40% marks, including for SC/ST categories.
Programme Overview
Bachelor of Business Administration focuses on management and administration studies. This course covers basic topics like HR management, organizational behavior, business communication, management skills, office/organization administration, finance management, business laws, business ethics, accounting, planning, international business, retail management, supply chain management, marketing, and operations management.
Course Curriculum
- 01Business Accounting
- 02Managerial Economics
- 03Management and Behavioural Practices
- 04Corporate Governance & Business Ethics
- 05Human Resource Management
- 06Mastering English Communication
- 07Introduction to Soft Skills
- 01Corporate Accounting
- 02Business Information Systems
- 03Marketing Management
- 04Business Statistics
- 05Multidisciplinary – 1
- 06Business English
- 07Language Elective
- 08Basics of Excel
- 09Employability for Young Professionals
- 01Financial Management
- 02International Business
- 03Entrepreneurship and Innovation
- 04Business Law
- 05Research Methodology
- 06Multidisciplinary – 2
- 07Advanced Excel
- 08Corporate Communication
- 01Cost Accounting
- 02Strategic Management
- 03Income Tax for Managers
- 04Project Management
- 05Multidisciplinary – 3
- 06Environmental Studies and Sustainable Development
- 07Data Analysis using Software
- 08Introduction to Aptitude
- 01Discipline Elective – I
- 02Discipline Elective – II
- 03Discipline Elective – III
- 04Discipline Elective – IV
- 05Discipline Elective – V
- 06Discipline Elective – VI
- 07Preparedness for Interview
- 08Internship
- 01Functional Area Project
- 02Discipline Elective – VII
- 03Discipline Elective – VIII
- 04Social Immersion Project
Programme Educational Objectives
The Undergraduate students from Presidency University on completion of the program shall:
PEO-1: Demonstrate innovative skills, moral ethical values as successful business administrator.
PEO-2: Engage in lifelong learning through higher studies and professional development.
PEO-3: Serve society as a creative and effective entrepreneur.
Programme Outcomes (POs)
On successful completion of the UG program in Business Administration, the student shall:
PO-1: An ability to integrate functional knowledge and apply managerial skills in improving business environment.
PO-2: An ability to identify various management function problems in different management functions and solve them through strategic planning, critical thinking and innovation.
PO-3: An ability to effectively communicate with different stakeholders.
PO-4: An ability to realize and follow professional and ethical principles.
PO-5: An ability to demonstrate commitment to continuous learning.
PO-6: An ability to function in multidisciplinary teams.
PO-7: An ability and desire to go for higher education in business administration.
Programme Specific Outcomes
On successful completion of the UG program from Presidency University, the student shall possess:
PSO-1: An ability to apply a significant amount of knowledge in the domains like HR management, Marketing, Supply chain & Logistics management and Business Analytics.
PSO-2: An ability to support their family business.
PSO-3: An ability to start a new entrepreneurial journey.
Student handbook
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Program Regulations
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USP
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Career Opportunities
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Business Development Executive
Drive company growth by identifying new business opportunities.
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Marketing Executive
Plan and implement marketing strategies to promote products or services.
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Financial Analyst
Analyze financial data to support decision-making and business strategies.
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Operations Executive
Oversee daily operations to ensure efficiency and productivity.
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Human Resources (HR) Executive
Manage employee relations, recruitment, and HR processes.
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Sales Manager
Lead sales teams to meet targets and grow revenue.
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Customer Relationship Manager
Build and maintain strong relationships with clients or customers.
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Entrepreneur/Startup Founder
Start and manage new businesses, driving innovation and growth.
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Supply Chain Analyst
Analyze and optimize the supply chain to improve efficiency and cost-effectiveness.
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Management Trainee
Participate in rotational training programs to prepare for leadership roles.