Bachelor of Business Administration
Duration
Eligibility
Students securing 40% aggregate marks including languages in PUC/10+2/ any equivalent is eligible.
Programme Overview
Bachelor of Business Administration focuses on management and administration studies. This course covers basic topics like HR management, organizational behavior, business communication, management skills, office/organization administration, finance management, business laws, business ethics, accounting, planning, international business, retail management, supply chain management, marketing, and operations management.
Course Curriculum
- 01Business Accounting
- 02Managerial Economics
- 03Management and Behavioural Practices
- 04Corporate Governance & Business Ethics
- 05Human Resource Management
- 06Mastering English Communication
- 07Introduction to Soft Skills
- 01Corporate Accounting
- 02Business Information Systems
- 03Marketing Management
- 04Business Statistics
- 05Multidisciplinary – 1
- 06Business English
- 07Language Elective
- 08Basics of Excel
- 09Employability for Young Professionals
- 01Financial Management
- 02International Business
- 03Entrepreneurship and Innovation
- 04Business Law
- 05Research Methodology
- 06Multidisciplinary – 2
- 07Advanced Excel
- 08Corporate Communication
- 01Cost Accounting
- 02Strategic Management
- 03Income Tax for Managers
- 04Project Management
- 05Multidisciplinary – 3
- 06Environmental Studies and Sustainable Development
- 07Data Analysis using Software
- 08Introduction to Aptitude
- 01Discipline Elective – I
- 02Discipline Elective – II
- 03Discipline Elective – III
- 04Discipline Elective – IV
- 05Discipline Elective – V
- 06Discipline Elective – VI
- 07Preparedness for Interview
- 08Internship
- 01Functional Area Project
- 02Discipline Elective – VII
- 03Discipline Elective – VIII
- 04Social Immersion Project
Programme Educational Objectives
The Undergraduate students from Presidency University on completion of the program shall:
PEO-1: Demonstrate innovative skills, moral ethical values as successful business administrator.
PEO-2: Engage in lifelong learning through higher studies and professional development.
PEO-3: Serve society as a creative and effective entrepreneur.
Programme Outcomes (POs)
On successful completion of the UG program in Business Administration, the student shall:
PO-1: An ability to integrate functional knowledge and apply managerial skills in improving business environment.
PO-2: An ability to identify various management function problems in different management functions and solve them through strategic planning, critical thinking and innovation.
PO-3: An ability to effectively communicate with different stakeholders.
PO-4: An ability to realize and follow professional and ethical principles.
PO-5: An ability to demonstrate commitment to continuous learning.
PO-6: An ability to function in multidisciplinary teams.
PO-7: An ability and desire to go for higher education in business administration.
Programme Specific Outcomes
On successful completion of the UG program from Presidency University, the student shall possess:
PSO-1: An ability to apply a significant amount of knowledge in the domains like HR management, Marketing, Supply chain & Logistics management and Business Analytics.
PSO-2: An ability to support their family business.
PSO-3: An ability to start a new entrepreneurial journey.
Student handbook
Program Regulations
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USP
- Comprehensive Curriculum covering finance, marketing, human resource management, entrepreneurship, and strategic leadership.
- Industry-Integrated Learning with case studies, business simulations, and real-world management projects.
- Expert Faculty & Industry Mentorship providing insights into business operations, leadership, and corporate strategy.
- Hands-On Learning through live projects, industrial visits, corporate internships, and startup incubation support.
- Global Internship & Study Abroad Opportunities for international exposure and career advancement.
- Strong Industry Collaborations with top corporations, startups, and financial institutions for internships and research projects.
- Certifications & Training including Digital Marketing, Financial Modeling, Business Analytics, and Leadership Development for career enhancement.
- Excellent Placement Records with top recruiters in banking, consulting, FMCG, IT, and corporate sectors.
Career Opportunities
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Business Development Executive
Drive company growth by identifying new business opportunities.
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Marketing Executive
Plan and implement marketing strategies to promote products or services.
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Financial Analyst
Analyze financial data to support decision-making and business strategies.
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Operations Executive
Oversee daily operations to ensure efficiency and productivity.
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Human Resources (HR) Executive
Manage employee relations, recruitment, and HR processes.
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Sales Manager
Lead sales teams to meet targets and grow revenue.
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Customer Relationship Manager
Build and maintain strong relationships with clients or customers.
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Entrepreneur/Startup Founder
Start and manage new businesses, driving innovation and growth.
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Supply Chain Analyst
Analyze and optimize the supply chain to improve efficiency and cost-effectiveness.
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Management Trainee
Participate in rotational training programs to prepare for leadership roles.