BA (Journalism & Mass Communication)

Programme Educational Objectives

PEO1. Understand the nature and basic concepts of communication, journalism, advertising, corporate communication, electronic media, new media and communication research.

PEO2. Analyze the contemporary media scenario in association with the socio-political environment in India and its relationship with other nations.

PEO3. Perform activities in the production of audio-visual programs, use of software in print media and web designing which includes field activities reporting, editing and designing journals.

Programme Outcomes (POs)

After three years of successful completion of the program, the graduates shall be:

PO1. Disciplinary Knowledge: Acquiring knowledge of different dimensions of communication, and historical perspectives and presenting events or news within the ethical framework to the masses.

PO2. Understanding the Role of the Press: The press in a democratic society, the importance of freedom of the press and its limitations.

PO3. Influential and effective communication: Ability to share thoughts, ideas and applied skills of communication in its various perspectives like written communication, speech communication & language efficiency.

PO4. Critical/ Reflective thinking: Employ critical and reflective thinking along with the ability to create a sense of awareness of self and society.

PO5. Ethical Awareness: As a communication learner, one understands the importance of ethical values and their application in professional life.

PO6. Skilled and Industry-ready Professionals: Strengthening the abilities of a learner by skills, and knowledge of the present scenario of the M & E industry including advertising, public relations, corporate communication, digital communication & media management.

PO7. Technologically Efficient Professional: Capability to use various communication technologies and ability to use various software for content creation, and content editing for various forms of publishing platforms.

PO8. Research-related Skills: A sense of inquiry and investigation for raising relevant and contemporary questions, synthesizing and articulating.

PO9. Cooperation/ Teamwork: Building a team, motivating and inspiring the team members to work with cooperation to their utmost efficiency.

PO10. Leadership readiness/ Qualities: To make learners fluent in multiple facets of leadership. Creating the ability to take ownership in crucial situations. Enhancing the qualities to be an efficient leader. Cultivating key characteristics in learners is to be visionary leaders who can inspire the team to greatness.

PO11. Lifelong Learning: Every learner consistently updates oneself with current knowledge, skills and technologies. Acquiring Knowledge and creating the understanding in learners that learning will continue throughout life.

Programme Specific Outcomes

Student handbook

• V1-PU_Student Handbook_2025_26.pdf

Program Regulations

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USP

• Industry-Relevant Curriculum: A blend of traditional journalism, digital media, advertising, and PR, enriched with interdisciplinary courses to prepare you for the evolving media landscape.
• State-of-the-Art Media Labs: Access to advanced TV, radio, and digital editing studios that offer hands-on training in multimedia production.
• Expert Faculty & Mentorship: Learn from seasoned journalists and media professionals who bring real-world insights into the classroom.
• Practical Experience & Internships: Extensive live projects, fieldwork, and industry internships provide valuable practical skills and portfolio development.
• Global Exposure & Networking: Opportunities for guest lectures, workshops, and exchange programs with leading media organizations, enhancing professional connectivity.
• Strong Career Prospects: Proven track record of high placements in top media houses, broadcast channels, digital platforms, and creative agencies.