Program
BA (Journalism & Mass Communication)
APPLY NOWThe bachelor's programs in Mass Communication focus on all aspects of Journalism. The program delivery is tailored to meet the needs of different fields of Media.
- Print Journalism (Newspaper & Magazine): The means of delivering news is evolving but the skills required to publish news remain the same. The print stream focuses on sound, solid, hard news reporting for newsprint and magazine.
- Broadcast Journalism (Television & Radio): Through the Broadcast Journalism program, you will master the best techniques of reporting, writing and editing news stories. Students will learn television and radio skills and shoot and record interviews.
- Online & Convergence Multimedia Journalism: More media houses are adding online/web to their print and/or broadcast offerings and updating them regularly. The ‘Convergence’ program of Multimedia combines print and broadcast into online.
-
Duration
3 Years Full-Time Program
Eligibility
-
Examination Passed
10th / +2 / PUC or equivalent exam
-
University / Board
Any recognized board
-
Aggregate Marks
50% marks for all categories including SC/ST
Career
- Public relations professional
- Radio jockey
- Photojournalist
- Feature writer
- Broadcast journalist
Curriculum
| Sl. No. | Category of Courses | Descriptions of the Category |
|---|---|---|
| 1 | SCHOOL CORE | All students of particular school have to compulsorily complete all the courses in this category |
| 2 | PROGRAM CORE | All students of particular programme have to compulsorily complete all the courses in this category |
| 3 | DISCIPLINE ELECTIVE | The students of the particular programme have a choice to pick up a set of courses from specialization baskets |
| 4 | OPEN ELECTIVE | The students have choice to pick up the courses from across the University offering (across all schools) courses |
Details For Courses
| Sl. No. | Course Name |
|---|---|
|
1 |
Fundamentals of Journalism |
|
2 |
Introduction to Communication Models |
|
3 |
Introduction to Human rights & Gender issues |
|
4 |
Current Affairs and Contemporary Issues |
|
5 |
Indian Polity : State and Democrcay |
|
6 |
Reporting and Editing Techniques |
|
7 |
Theories and Ideologies of Mass Communication |
|
8 |
Basics of Computer Skills |
|
9 |
Radio and TV Production |
|
10 |
Production Portfolio |
|
11 |
Ethics in Media and the legal framework |
|
12 |
Dissertation/ Industry Review Project/ Internship |
|
15 |
English and Foreign Languages (Communicative English / Writing for the web / Reading Advertisement / Basic Spanish / Basic French / Basic German) |
|
16 |
Soft Skills Courses (Introduction to Soft Skills / Soft Skills for Journalists / Reasoning and Employment Skills / Being Corporate Ready) |
|
18 |
Environmental Science |
|
19 |
Co/ Extra-Curricular Basket (Student has to serve in atleast one club) |
| Sl. No. | Course Name |
|---|---|
|
1 |
Introduction to Media Studies |
|
2 |
Introduction to Digital Media |
|
3 |
Writing for Print Media |
|
4 |
Political Theory |
|
5 |
Media and Culture |
|
6 |
Print Media Theory & Practice |
|
7 |
Developmental Journalism |
|
8 |
Visual Communication and Photography |
|
9 |
Film Studies |
|
10 |
Media Research and Data Analysis |
|
11 |
Media Management and Entrepreneurship |
|
12 |
Introduction to Advertising and Public Relation |
Mass Communication
| Sl. No. | Course Name |
|---|---|
|
1 |
Advertising and copywriting |
|
2 |
Web design fundamentals |
|
3 |
Public Relations and Corporate Communications |
|
4 |
Digital Media Marketing |
|
5 |
Brand Management |
|
6 |
Communication for Social Impact |
|
7 |
Short Film and Documentary Making |
|
8 |
Social Media and Influencers |
|
9 |
Event Management |
|
10 |
Organizational Behaviour and Media Organizations |
Journalism Basket
| Sl. No. | Course Name |
|---|---|
|
1 |
Hard News Journalism |
|
2 |
Soft News Journalism |
|
3 |
Print Journalism |
|
4 |
News Desk and News editing |
|
5 |
Principles of Translation and Rewriting |
|
6 |
Vernacular Journalism |
|
7 |
MOJO- Mobile Journalism |
|
8 |
Digital Journalism |
|
9 |
Broadcast Journalism |
|
10 |
Political Communication |
|
11 |
Data Journalism |
|
12 |
Citizen Journalism |
|
13 |
Sports Journalism |
|
14 |
Investigative and Crime Journalism |
|
15 |
Fashion and Celebrity Journalism |
|
16 |
Lifestyle and Arts Journalism |
|
17 |
Business Journalism |
|
18 |
Education Journalism |
|
19 |
Peace Journalism |
|
20 |
Realty and Property Journalism |
|
21 |
Legal Reporting |
|
22 |
Critical Appreciation (Films, Dance/ Drama/ Music/ Performing arts) |
Media Studies Basket
| Sl. No. | Course Name |
|---|---|
|
1 |
Introduction to Animation |
|
2 |
Principles of Visual Design for Media |
|
3 |
Graphic Design |
|
4 |
Media Research |
|
5 |
Radio Programming and Production |
|
6 |
Cinematography |
|
7 |
Studio Design, Operations and Management |
|
8 |
Audio Engineering |
|
9 |
Digital Compositing |
|
10 |
Content Creation and editing for Online Media |
+91 9022092222
admission@presidencyuniversity.in
Itgalpura, Rajanukunte, Yelahanka, Bengaluru, Karnataka, Pin: 560064, India
+91 9022092222