Program

BA (Journalism & Mass Communication)

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The BA in Journalism and Mass Communication (BA JMC) at the Presidency School of Media Studies offers a cutting-edge curriculum blending traditional principles with modern technologies. With a focus on New Media, Digital Media Marketing, and Media Literacy, the program equips students to analyze content, understand audiences, and thrive on digital platforms.

Students gain hands-on training in print media, electronic media, and mobile journalism (MoJo), mastering reporting, broadcasting, and real-time storytelling. The program also covers filmmaking and data journalism, teaching visual storytelling, data analysis, and fact-based narratives.

Specialized modules in Advertising and Public Relations (PR) offer insights into brand communication and audience engagement, supported by practical assignments and internships. The upcoming Media Literacy Lab fosters critical thinking and innovation, ensuring graduates are skilled, ethical, and industry-ready.

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  • Duration

    3 Years Full-Time Program

Eligibility

Examination Passed The candidate must have successfully completed their 10th grade, 12th grade (also referred to as +2 or PUC), or an equivalent examination from a recognized educational institution.

University / Board The examination must be conducted by a recognized educational board, university, or equivalent institution. This could include any state board, central board, or other equivalent examination boards as deemed acceptable by the respective authorities.

Aggregate Marks The candidate should have secured a minimum of 40% aggregate marks in the qualifying examination. This requirement is applicable to all categories of candidates, including those belonging to the SC (Scheduled Caste) and ST (Scheduled Tribe) categories.

Career Paths

Journalism

Journalists, news anchors, photojournalists, and researchers focus on reporting news and societal issues.

Media Production

Roles like broadcast producers, documentary filmmakers, and content writers create content for various platforms.

Public Relations & Marketing

PR specialists, advertising executives, and communication specialists manage public perception and communication strategies.

Digital Media

Social media managers, media planners, and creators in podcasting and vlogging work on content for digital platforms.

Creative & Strategic Roles

Editors and media planners ensure quality content creation and strategic content distribution.

Curriculum

Sl. No. Category of Courses Descriptions of the Category
1 SCHOOL CORE All students of particular school have to compulsorily complete all the courses in this category
2 PROGRAM CORE All students of particular programme have to compulsorily complete all the courses in this category
3 DISCIPLINE ELECTIVE The students of the particular programme have a choice to pick up a set of courses from specialization baskets
4 OPEN ELECTIVE The students have choice to pick up the courses from across the University offering (across all schools) courses

Details For Courses

Sl. No. Course Name

1

Fundamentals of Journalism

2

Introduction to Communication Models

3

Introduction to Human rights & Gender issues

4

Current Affairs and Contemporary Issues

5

Indian Polity : State and Democrcay

6

Reporting and Editing Techniques

7

Theories and Ideologies of Mass Communication

8

Basics of Computer Skills

9

Radio and TV Production

10

Production Portfolio

11

Ethics in Media and the legal framework

12

Dissertation/ Industry Review Project/ Internship

15

English and Foreign Languages (Communicative English / Writing for the web / Reading Advertisement / Basic Spanish / Basic French / Basic German)

16

Soft Skills Courses (Introduction to Soft Skills / Soft Skills for Journalists / Reasoning and Employment Skills / Being Corporate Ready)

18

Environmental Science

19

Co/ Extra-Curricular Basket (Student has to serve in atleast one club)
Sl. No. Course Name

1

Introduction to Media Studies

2

Introduction to Digital Media

3

Writing for Print Media

4

Political Theory

5

Media and Culture

6

Print Media Theory & Practice

7

Developmental Journalism

8

Visual Communication and Photography

9

Film Studies

10

Media Research and Data Analysis

11

Media Management and Entrepreneurship

12

Introduction to Advertising and Public Relation

Mass Communication

Sl. No. Course Name

1

Advertising and copywriting

2

Web design fundamentals

3

Public Relations and Corporate Communications

4

Digital Media Marketing

5

Brand Management

6

Communication for Social Impact

7

Short Film and Documentary Making

8

Social Media and Influencers

9

Event Management

10

Organizational Behaviour and Media Organizations

Journalism Basket

Sl. No. Course Name

1

Hard News Journalism

2

Soft News Journalism

3

Print Journalism

4

News Desk and News editing

5

Principles of Translation and Rewriting

6

Vernacular Journalism

7

MOJO- Mobile Journalism

8

Digital Journalism

9

Broadcast Journalism

10

Political Communication

11

Data Journalism

12

Citizen Journalism

13

Sports Journalism

14

Investigative and Crime Journalism

15

Fashion and Celebrity Journalism

16

Lifestyle and Arts Journalism

17

Business Journalism

18

Education Journalism

19

Peace Journalism

20

Realty and Property Journalism

21

Legal Reporting

22

Critical Appreciation

(Films, Dance/ Drama/ Music/ Performing arts)

Media Studies Basket

Sl. No. Course Name

1

Introduction to Animation

2

Principles of Visual Design for Media

3

Graphic Design

4

Media Research

5

Radio Programming and Production

6

Cinematography

7

Studio Design, Operations and Management

8

Audio Engineering

9

Digital Compositing

10

Content Creation and editing for Online Media
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