Candidates must have a graduation degree in any field from a recognized university with a minimum of 50% marks in the qualifying examination for the general category or 45% marks for SC/ST and other reserved categories and must have appeared in any national or state-level entrance examination such as CAT, XAT, MAT, CMAT, ATMA, or KMAT.
An MBA in Business Analytics focuses primarily on analytics, which is an amalgamation of statistics, mathematics, and computing sciences that has become one of the most prominent data science applications for modern business. The program provides inputs to solve. business problems utilizing quantitative analysis, critical thinking, and sound ethical decision-making. It also helps in developing the skills to carry out analytical procedures and support an organization by identifying methods and tools to improve and optimize existing business processes with ease. This program covers many interesting topics such as supply chain analytics, energy analytics, business process re-engineering, ERM, business intelligence, big data analytics, marketing analytics, etc.
Course Curriculum
01MBA1022 - Economics for Managers
02MBA1007 - Business Statistics
03ENG5002 - Business Communication
04MBA1021 - Data Analysis using Spreadsheets
05PPS1013 - Personality Development I
06MBA2034 - Accounting for Managers
07MBA1023 - Organisational Behaviour
08MBA1020 - Marketing Management
09VAC - Value Added Course
01PPS4001 - Aptitude Training
02MBA2043 - Technology Foundations for Business
03MBA2042 - Corporate Finance
04MBA2027 - Human Resource Management
05MBA2041 - Business Analytics for Decision Making
After two years of successful completion of the program, the graduates shall be:
PEO 01: Industry ready graduates having high integrity, social responsibility & leadership capabilities.
PEO 02: Enhanced with analytical skills and design thinking approach to solve business problems.
PEO 03: Able to foster entrepreneurial mind set through creativity and innovation.
PEO 04: Enabled graduates to engage in and benefit from lifelong learning.
Programme Outcomes (POs)
On successful completion of the Program, the students shall possess:
PO1: An ability to lead themselves and others to achieve organizational goals contributing effectively to a team environment.
PO2: An ability to integrate functional knowledge and apply managerial skills in changing business environment.
PO3: An ability to identify real life problems in different management functions and solve them through strategic planning, critical thinking and innovation.
PO4: An ability to identify and evaluate business ideas and opportunities.
PO5: An ability to make data driven decisions and effectively communicate to different stakeholders.
PO6: An ability to evaluate and integrate ethical and societal considerations when making business decisions.
PO7: An ability to demonstrate commitment to continuous learning.
Programme Specific Outcomes
On successful completion of the Master of Business Administration (MBA – Business Analytics) program from Presidency University, the student shall possess:
PSO 1: An ability to apply a significant amount of business administration knowledge in the following domains viz. HR management, Finance, Marketing, Operations & Supply chain management and Business Analytics.
PSO 2: An ability to analyze business problems from different functional perspectives.
PSO 3: An ability to make data driven decisions and effectively communicate to different stakeholders.
Student handbook
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Program Regulations
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USP
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Career Opportunities
Data Analyst
Interpret data to generate actionable business insights.
Marketing Analyst
Analyze market trends and campaign performance to optimize strategies.
HR Analytics Specialist
Use data to improve talent acquisition, employee engagement, and HR processes.
Customer Experience (CX) Analyst
Assess customer feedback and behaviors to enhance user satisfaction.
Risk Analyst
Identify and mitigate financial and operational risks for organizations.
Operations Analyst
Optimize business processes and improve operational efficiency through data insights.
Your Next Move Awaits
Begin an extraordinary journey with Presidency University.
+91 9022092222
admission@presidencyuniversity.in
Itgalpura, Rajanukunte, Yelahanka, Bengaluru, Karnataka, Pin: 560119, India
+91 9022092222