Program
MBA (Business Analytics)
APPLY NOWMBA in Business Analytics focuses primarily on analytics which is an amalgamation of statistics, mathematics and computing sciences that has become one of the most prominent data science applications for modern business. The program provides inputs to solve. business problems utilizing quantitative analysis, critical thinking and sound ethical decision making. It also helps in developing the skills to carry out analytical procedures and support an organization by identifying methods and tools to improve and optimize existing business processes with ease. This program covers many interesting topics such as Supply chain analytics, Energy analytics, Business process re-engineering, ERM, Business Intelligence, Big Data Analytics, Marketing Analytics etc.
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Duration
2 Years Full-Time Program
Eligibility
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Examination Passed
Graduation in any field
Appeared in any national level or state level entrance examination for like CAT/XAT/MAT/CMAT/ATMA/KMAT
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University/Board
Any recognized university
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Aggregate Marks
50% marks in qualifying examination for general category
45% marks in qualifying examination for candidates belonging to SC/ST and other Reserved Categories
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Specializations
Finance/ Logistics/ Marketing/ Human Resources
Career
- Personal financial advisor
- Operations analyst
- Chief data officer
- Qualitative analyst
Curriculum
| Sl. No. | Category of Courses | Descriptions of the Category |
|---|---|---|
| 1 | SCHOOL CORE | All students of particular school have to compulsorily complete all the courses in this category |
| 2 | PROGRAM CORE | All students of particular programme have to compulsorily complete all the courses in this category |
| 3 | DISCIPLINE ELECTIVE | The students of the particular programme have a choice to pick up a set of courses from specialization baskets |
| 4 | OPEN ELECTIVE | The students have choice to pick up the courses from across the University offering (across all schools) courses |
Details For Courses
| Sl.No. | Course Name |
|---|---|
|
1 |
Business Communication |
|
2 |
Business Statistics |
|
3 |
Economics for Managers |
|
4 |
Data Analysis using Spread Sheets |
|
5 |
Summer Internship Project |
|
6 |
Current Affairs |
|
7 |
Business Law |
|
8 |
Entreprenuership and Business Ethics |
|
9 |
Soft Skills Courses (Personality Development - Basic, Personality Development - Intermediate, Aptitude Training ,Personality Development - Advanced ) |
| Sl.No. | Course Name |
|---|---|
|
1 |
Fundamentals of Business Analytics |
|
2 |
Digital and Strategic Marketing |
|
3 |
Organizational Behaviour |
|
4 |
Accounting for Managers |
|
5 |
Finance Management |
|
6 |
Human Resource Management |
|
7 |
Sales and Marketing Management |
|
8 |
Production and Quality Management |
|
9 |
Business Research Methods |
|
10 |
Corporate Strategy |
Finance Basket
| Sl.No. | Course Name |
|---|---|
|
1 |
Investment Management* |
|
2 |
Finance Markets and Services* |
|
3 |
Management Accounting |
|
4 |
Cost Accounting |
|
5 |
Strategic Finance Management |
|
6 |
Risk Analysis and Management |
|
7 |
International Finance |
|
8 |
Mergers, Acquisitions and Corporate Restructuring |
|
9 |
Insurance and Risk Management |
|
10 |
Commercial Banking |
|
11 |
Finance Analytics |
|
12 |
Derivative Contracts |
|
13 |
Green Finance |
|
14 |
Fintech |
|
15 |
Tax Management |
|
16 |
Behavioural Finance |
Human Resources Basket
| Sl.No. | Course Name |
|---|---|
| 1 | Industrial Relations and Labor Laws* |
| 2 | Talent Management* |
| 3 | Work Models - Physical and Digital |
| 4 | HR Analytics |
| 5 | HR Negotiations and Conflict Resolution |
| 6 | Performance Management |
| 7 | Compensation Management |
| 8 | Learning and Development |
| 9 | International Human Resource Management |
| 10 | Organzational Development and Change |
| 11 | Employee Training and E Learning |
| 12 | Teams Creativity and Decision Making |
| 13 | Management and Measurement of Performance |
| 14 | Workplace Wellbeing and Happiness |
| 15 | Psychology at Work |
| 16 | Stress Management and Counseling |
Marketing Basket
| Sl.No. | Course Name |
|---|---|
| 1 | Digital and Social Media Marketing |
| 2 | Sales and Retail Management |
| 3 | Consumer Behaviour |
| 4 | Customer Relationship Marketing |
| 5 | Marketing Analytics |
| 6 | Marketing of Services |
| 7 | Marketing for Social Impact |
| 8 | Integrated Marketing Communication |
| 9 | Product and Brand Management |
| 10 | Rural Marketing |
| 11 | International Marketing |
| 12 | Customer Experience & Insights |
| 13 | Experiential Marketing |
| 14 | Marketing of Services - Concepts, Strategies & Cases |
| 15 | Consumer Behaviour and Practices |
| 16 | Product and Brand Mangement - Concepts and Insights |
| 17 | Green Marketing |
Operations Basket
| Sl.No. | Course Name |
|---|---|
| 1 | Total Quality Management* |
| 2 | Project Management* |
| 3 | Operations Analytics |
| 4 | Lean Six Sigma |
| 5 | Lean Supply Chain Management |
| 6 | Service Operations Management |
| 7 | Production Planning and Control |
| 8 | Product Innovation and Development |
| 9 | Digital Operations Management |
| 10 | Operations in Services - Insights and Applications |
| 11 | Global Integrated Supply Chain |
| 12 | Operations Strategy |
Digital Transformation Basket
| Sl.No. | Course Name |
|---|---|
| 1 | Design Thinking for Business Innovation |
| 2 | Management Information Systems |
| 3 | Digital Business Models* |
| 4 | Enabling Technologies |
| 5 | Intrapreneurship for Value creation |
| 6 | Business Strategy in Digital Age |
| 7 | Change Management |
| 8 | Artifical Intelligence in Business |
| 9 | Virtual and Augmented Reality in Business |
| 10 | Digital Leadership |
| 11 | Digitalization in Finance |
Business Analytics Basket
| Sl.No. | Course Name |
|---|---|
| 1 | Applied Business Analytics* |
| 2 | Business Forecasting* |
| 3 | Predictive Analytics |
| 4 | Data Mining and Business Intelligence |
| 5 | Legal and Ethicsl Aspects of Business Analytics |
| 6 | Optimization Techniques |
| 7 | Advanced Excel for Business Analytics |
| 8 | Data Visualization |
| 9 | Business Intelligence with Power BI |
| 10 | Supply Chain Analytics |
| 11 | Text Mining |
| 12 | Business Strategies with Analytics |
| 13 | Statistics for Analytics |
| 14 | Blockchain in Business |
| 15 | Programming for Analytics |
| 16 | Data Analytics using Cloud Technology |
Digital Marketing Basket
| Sl.No. | Course Name |
|---|---|
| 1 | Digital Marketing Strategy |
| 2 | Social Media Marketing |
| 3 | E Mail Campaigning and Affiliate Marketing |
| 4 | Search Engine Optimization |
| 5 | Mobile Marketing |
| 6 | Content Marketing |
| 7 | Web Design Using Wordpress |
| 8 | Website Data Analytics |
| 9 | Digital Project Management Tools |
| 10 | Digital Marketing Automation |
| 11 | Digital Startups |
| 12 | Digital Consumer Behaviour |
| 13 | Digital Display Advertising |
| 14 | Search Engine Marketing |
| 15 | Influencer Marketing |
E-Business Management Basket
| Sl.No. | Course Name |
|---|---|
| 1 | Cost and Revenue Management |
| 2 | Service Operations Management |
| 3 | Digital Product Management |
| 4 | E Commerce Supply Chain and Logistics Management |
| 5 | Cyber Law and Security |
| 6 | E Commerce Strategy |
| 7 | E Commerce Business Models |
| 8 | E Commerce Infrastructure |
| 9 | Fintech |
| 10 | Healthtech |
| 11 | Edutech |
Logistics and Supply Chain Management Basket
| Sl.No. | Course Name |
|---|---|
| 1 | Global Integrated Supply Chain |
| 2 | Distribution and Channel Development |
| 3 | Warehousing and Inventory Management |
| 4 | Operations Research |
| 5 | Logistics Fundamentals |
| 6 | Technology Enabled Supply Chain |
| 7 | Planning for Logistics |
| 8 | Supply Chain Modelling and Design |
| 9 | Strategic Supply Chain Management |
| 10 | International Supply Chain Management |
| 11 | Maritime Logistics |
+91 9022092222
admission@presidencyuniversity.in
Itgalpura, Rajanukunte, Yelahanka, Bengaluru, Karnataka, Pin: 560119, India
+91 9022092222