MBA (Business Analytics)
Duration
Eligibility
Passed Bachelor Degree of minimum 3 years duration. Obtained at least 50% marks (45% marks in case of candidates belonging to reserved category) in the qualifying examination.
Programme Overview
An MBA in Business Analytics focuses primarily on analytics, which is an amalgamation of statistics, mathematics, and computing sciences that has become one of the most prominent data science applications for modern business. The program provides inputs to solve. business problems utilizing quantitative analysis, critical thinking, and sound ethical decision-making. It also helps in developing the skills to carry out analytical procedures and support an organization by identifying methods and tools to improve and optimize existing business processes with ease. This program covers many interesting topics such as supply chain analytics, energy analytics, business process re-engineering, ERM, business intelligence, big data analytics, marketing analytics, etc.
Course Curriculum
- 01MBA1022 - Economics for Managers
- 02MBA1007 - Business Statistics
- 03ENG5002 - Business Communication
- 04MBA1021 - Data Analysis using Spreadsheets
- 05PPS1013 - Personality Development I
- 06MBA2034 - Accounting for Managers
- 07MBA1023 - Organisational Behaviour
- 08MBA1020 - Marketing Management
- 09VAC - Value Added Course
- 01PPS4001 - Aptitude Training
- 02MBA2043 - Technology Foundations for Business
- 03MBA2042 - Corporate Finance
- 04MBA2027 - Human Resource Management
- 05MBA2041 - Business Analytics for Decision Making
- 06MBA2019 - Digital Marketing
- 07MBA2033 - Business Research Methods
- 08MBA2040 - Production and Logistics Management
- 09VAC - Value Added Course
- 01MBA3001 - Business Law
- 02PPS3008 - Personality Development Advanced
- 03PPS4003 - Aptitude Training Advanced
- 04MBA3074 - Summer Internship Project
- 05MBA3052 - Corporate Strategy
- 06MBAXXXX (E1) - Dual 1 Discipline Core
- 07MBAXXXX (E2) - Dual 1 Elective
- 08MBAXXXX (E3) - Dual 1 Elective
- 09MBAXXXX (E4) - Dual 2 Discipline Core
- 10MBAXXXX (E5) - Dual 2 Elective
- 11MBAXXXX (E6) - Dual 2 Elective
- 01MBA3051 - Entrepreneurship and Business Ethics
- 02MBAXXXX (E7) - Dual 1 Discipline Core
- 03MBAXXXX (E8) - Dual 1 Elective
- 04MBAXXXX (E9) - Open/Specialization MOOC 1/International Certification
- 05MBAXXXX (E10) - Dual 2 Discipline Core
- 06MBAXXXX (E11) - Dual 2 Elective
- 07MBAXXXX (E12) - Open/Specialization MOOC 2/International Certification
- 08MBA3145 - Dissertation
Programme Educational Objectives
After two years of successful completion of the program, the graduates shall be:
PEO 01: Industry ready graduates having high integrity, social responsibility & leadership capabilities.
PEO 02: Enhanced with analytical skills and design thinking approach to solve business problems.
PEO 03: Able to foster entrepreneurial mind set through creativity and innovation.
PEO 04: Enabled graduates to engage in and benefit from lifelong learning.
Programme Outcomes (POs)
On successful completion of the Program, the students shall possess:
PO1: An ability to lead themselves and others to achieve organizational goals contributing effectively to a team environment.
PO2: An ability to integrate functional knowledge and apply managerial skills in changing business environment.
PO3: An ability to identify real life problems in different management functions and solve them through strategic planning, critical thinking and innovation.
PO4: An ability to identify and evaluate business ideas and opportunities.
PO5: An ability to make data driven decisions and effectively communicate to different stakeholders.
PO6: An ability to evaluate and integrate ethical and societal considerations when making business decisions.
PO7: An ability to demonstrate commitment to continuous learning.
Programme Specific Outcomes
On successful completion of the Master of Business Administration (MBA – Business Analytics) program from Presidency University, the student shall possess:
PSO 1: An ability to apply a significant amount of business administration knowledge in the following domains viz. HR management, Finance, Marketing, Operations & Supply chain management and Business Analytics.
PSO 2: An ability to analyze business problems from different functional perspectives.
PSO 3: An ability to make data driven decisions and effectively communicate to different stakeholders.
Student handbook
Program Regulations
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USP
- Comprehensive Curriculum covering data analytics, predictive modeling, artificial intelligence, machine learning, and business intelligence.
- State-of-the-Art Analytics Labs equipped with industry-standard tools such as Python, R, Tableau, Power BI, SAS, and SQL.
- Expert Faculty & Industry Mentorship providing real-world insights into data-driven decision-making and strategic planning.
- Hands-On Learning through live projects, case studies, big data applications, and analytics-driven business simulations.
- Global Internship & Study Abroad Opportunities for international exposure and career advancement.
- Strong Industry Collaborations with leading analytics firms, consulting companies, financial institutions, and IT corporations.
- Certifications & Training including Google Data Analytics, IBM Data Science, SAS, and Advanced Excel for career enhancement.
- Excellent Placement Records with top recruiters in consulting, banking, IT, e-commerce, and business intelligence sectors.
Career Opportunities
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Data Analyst
Interpret data to generate actionable business insights.
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Marketing Analyst
Analyze market trends and campaign performance to optimize strategies.
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HR Analytics Specialist
Use data to improve talent acquisition, employee engagement, and HR processes.
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Customer Experience (CX) Analyst
Assess customer feedback and behaviors to enhance user satisfaction.
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Risk Analyst
Identify and mitigate financial and operational risks for organizations.
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Operations Analyst
Optimize business processes and improve operational efficiency through data insights.