The Bachelors in Digital Business program addresses the critical need for professionals adept in navigating today's technology-driven business landscape. In a world where digital reigns, this program empowers you to not just adapt, but to lead. Discover how to architect transformative strategies, mastering the art of reshaping industries and redefining customer experiences. Dive deep into the core of digital innovation, learning to craft groundbreaking monetization models and seize untapped value in the digital age.
Course Curriculum
01Business Accounting
02Management and Behavioural Practices
03Foundations of Marketing & Customer Strategies
04Fundamentals of Digital Business & Management
05Essentials of Communication
06Introduction to Soft Skills
01Introduction to Website & Design Essentials
02Organic Social Media Marketing
03Managerial Economics
04Multidisciplinary Open Elective
05Business English
06Sarala Kannada / Savi Kannada / Introduction to French Language
07Spreadsheet Basics
08Employability for Young Professionals
01Paid Social Media Marketing
02Fundamentals of Search Engine Optimization
03Business Statistics
04Multidisciplinary Open Elective – 2
05Human Resource Management
06Financial Management
07Corporate Communication
08Summer Internship
01Advanced Paid Advertisements
02Advanced Search Engine Optimization Strategies
03Multidisciplinary Open Elective – 3
04Environmental Studies and Sustainable Development
PO-1: Enhance theoretical and practical exposure in the field of Commerce, Marketing, Management, Economics, Environment, Mathematics and statistics, Business Law and Business Communication.
PO-2: Develop communication skills and build confidence to face the challenges of practical circumstances also enhances the capacity of decision making at personal and professional level.
PO-3: Make students industry ready and develop various managerial and marketing skills by strengthening their capacities in varied areas of digital marketing for holistic development.
PO-4: Develop managerial and analytical skills to meet the challenges of the dynamic business environment, industry and economy at Local, Regional, National and Global Levels.
PO-5: Improve competency to make learner eligible and employable by understanding the multidisciplinary connections that links the world economies and people.
PO-6: To indulge in reflective and collaborative thinking by understanding the concepts in the field of Digital marketing and Business.
PO-7: Learner will be moulded to refrain against unethical behaviour, falsification, and manipulation of information.
PO-8: Create, select, and apply appropriate techniques, resources, and tools for effective marketing.
PO-9: To be self-paced and self-directed lifelong learners aimed at personal development, skill development and reskilling in the field of digital marketing.
PO-10: Engage learners with socio-cultural framework concerning them to understand the issues of Sustainable Development Goals.
Programme Specific Outcomes
A graduate with a Bachelor of Business Administration (Digital Business) will have the ability to:
PSO-1: Understand in-depth various functional areas of a Digital Business in a global setting
PSO-2: Apply Digital Marketing, analytical and creative competencies to brands, agencies and family businesses operating in different industries
PSO-3: Transform traditionally run family establishments into Digital Businesses with an endeavour to scale them
PSO-4: Manage Digital Businesses with the right human, environmental, financial and marketing resources in a considered and reflective manner
Industry-Relevant Curriculum with Practical Focus: The program emphasizes hands-on learning and practical application of digital business concepts, ensuring students are equipped with skills directly applicable to the current industry demands.
Dual Certification Advantage: Students receive a BBA degree from Presidency University, a recognized institution, along with industry-recognized certifications from IIDE, Google, Meta & Hubspot, enhancing their employability.
Comprehensive Skill Development in Digital Business: The program covers a wide range of digital business domains, including digital marketing, e-commerce, data analytics, and digital strategy, providing a holistic understanding of the digital landscape.
Expert Faculty and Industry Mentorship: Students benefit from learning from experienced faculty and industry professionals, gaining valuable insights and mentorship for their career growth.
Placement Assistance and Career Support: The program offers dedicated placement assistance and career support services, facilitating students' transition into successful digital business careers.
Integration of Real-World Projects and Case Studies: The curriculum includes real world projects and case studies, that allows students to apply theoretical knowledge to practical scenarios, improving their problem solving skills.
Access to IIDE's Learning Ecosystem: Students gain access to IIDE's comprehensive learning platform, which includes resources, tools, and a community of learners, fostering continuous learning and networking.
Career Opportunities
Digital Marketing
Digital Marketing Executive
Work on SEO, paid ads, and social media campaigns.
Performance Marketing Analyst
Manage PPC campaigns, Google Ads, and data-driven marketing strategies.
Social Media Manager
Create and manage content for brand engagement on platforms like Instagram, LinkedIn, and Facebook.
Content Strategist
Develop and execute content marketing strategies for businesses.
Business & Strategy
Business Analyst
Use data insights to improve business strategies.
Management Trainee
Worked across departments to understand business operations.
Strategic Partnerships Associate
Identify and build partnerships for business growth.
Entrepreneur
Start your own digital-first business or startup.
E-Commerce & Retail
E-Commerce Manager
Handle operations for online businesses like Amazon, Flipkart, or D2C brands.
Marketplace Analyst
Manage product listings, pricing, and promotions on e-commerce platforms.
Sales & Business Development
Sales Manager
Drive revenue through business deals and partnerships.
Corporate Sales Executive
Pitch and sell digital products/services to businesses.
Influencer Marketing & Content Creation
Influencer Marketing Executive
Collaborate with influencers to create brand campaigns.
Community Manager
Build and engage with online communities for brands.
Content Creator / Influencer
Build a personal brand through platforms like YouTube, Instagram, LinkedIn, and TikTok.
Brand Collaborations Manager
Help influencers and brands partner for promotional campaigns.
Mandatory Internships
Mandatory internships are part of the training to prepare you for the practical world.
Live Projects & Case Studies
A practical project in a simulated business environment will prepare you to enter the industry.
Faculty from Industry
In this BBA in Digital Business Program, you will learn from an expert faculty of professors who have years of experience in the industry.
Master AI Tools
AI tools have taken digital marketing to the next level by delivering results in just one click. Here's a list of AI tools taught in this Degree Program that'll set you apart from the crowd in the industry.
Industrial Session Speakers
The Directors and Heads of top companies like McDonalds, HDFC Bank, Wearified, etc will conduct interesting sessions for industrial knowledge.
Tools You'll Learn & Master
Mandatory Internships
Mandatory internships are part of the training to prepare you for the practical world.
Program Highlights
✅ Mandatory Internships
✅ 31+ Industry Relevant Skills
✅ Live Projects & Case Studies
✅ Master AI Tools
✅ Industrial Visits
✅ Faculty from Industry
Your Next Move Awaits
Begin an extraordinary journey with Presidency University.
+91 9022092222
admission@presidencyuniversity.in
Itgalpura, Rajanukunte, Yelahanka, Bengaluru, Karnataka, Pin: 560119, India
+91 9022092222