This program is designed to equip students with the skills and knowledge needed to thrive in the rapidly evolving digital economy. This program blends fundamental business principles with cutting-edge digital strategies to prepare future leaders in e-commerce, online marketing, and digital entrepreneurship. Students begin with Foundations of Marketing & Customer Strategies and Fundamentals of Digital Business & Management, gaining a strong understanding of business operations in the digital space. Technical skills are developed through Introduction to Website & Design Essentials, followed by specialized courses like Organic Social Media Marketing, Paid Social Media Marketing, and Fundamentals of Search Engine Optimization. As students progress, they explore advanced strategies, including Advanced Paid Advertisements, Advanced Search Engine Optimization Strategies, and Ecommerce Marketing, ensuring they can drive digital business growth. The program also emphasizes data-driven decision-making with Lead Generation & Analytics and focuses on brand credibility through Online Reputation Management & Influencer Marketing. This industry-relevant program ensures graduates are well-prepared for careers in digital marketing, e-commerce, and online business management, empowering them to build, scale, and sustain successful digital ventures.
Course Curriculum
01Business Accounting
02Management and Behavioural Practices
03Foundations of Marketing & Customer Strategies
04Fundamentals of Digital Business & Management
05Essentials of Communication
06Introduction to Soft Skills
01Introduction to Website & Design Essentials
02Organic Social Media Marketing
03Managerial Economics
04Multidisciplinary Open Elective
05Business English
06Sarala Kannada / Savi Kannada / Introduction to French Language
07Spreadsheet Basics
08Employability for Young Professionals
01Paid Social Media Marketing
02Fundamentals of Search Engine Optimization
03Business Statistics
04Multidisciplinary Open Elective – 2
05Human Resource Management
06Financial Management
07Corporate Communication
08Summer Internship
01Advanced Paid Advertisements
02Advanced Search Engine Optimization Strategies
03Multidisciplinary Open Elective – 3
04Environmental Studies and Sustainable Development
PEO-1: Graduates will establish successful careers in digital business domains or related fields and demonstrate leadership, innovation, and ethical responsibility in dynamic business environments.
PEO-2: Graduates will leverage digital technologies, data analytics, and entrepreneurial skills to launch, manage, or contribute to innovative digital ventures and transform traditional business models.
PEO-3: Graduates will engage in continuous personal and professional development, including higher education and certifications, and contribute effectively in diverse, global, and multicultural business contexts.
Programme Outcomes (POs)
On successful completion of the Program, the students shall be able to:
PO 1:Apply fundamental concepts of management, marketing, finance, and operations in the context of digital business environments.
PO 2: Demonstrate the ability to use digital tools, platforms, and analytics to solve business problems and enhance operational efficiency.
PO 3:Develop entrepreneurial thinking and innovative approaches to create, manage, and scale digital ventures.
PO 4:Analyze business situations critically using data-driven insights and propose effective digital solutions.
PO 5: Understand ethical, legal, and social implications of digital business decisions, emphasizing sustainable and responsible practices.
PO 6: Communicate effectively in digital and traditional formats, and collaborate across diverse teams in a global digital environment.
PO 7: Recognize the need for continuous learning and adaptation in the rapidly evolving digital business landscape.
Programme Specific Outcomes
On successful completion of the Program, the students shall be able to:
PSO-1: Apply digital marketing, e-commerce, and online business strategies to design and manage customer-centric digital platforms and campaigns.
PSO-2: Utilize data analytics tools and techniques to interpret consumer behavior, optimize digital operations, and drive strategic business decisions.
PSO-3: Integrate emerging technologies into business processes to innovate and improve organizational performance.
Industry-Relevant Curriculum with Practical Focus: The program emphasizes hands-on learning and practical application of digital business concepts, ensuring students are equipped with skills directly applicable to current industry demands.
Dual Certification Advantage: Students receive a BBA degree from Presidency University, a recognized institution, along with industry-recognized certifications from IIDE, Google, Meta & Hubspot, enhancing their employability.
Comprehensive Skill Development in Digital Business: The program covers a wide range of digital business domains, including digital marketing, e-commerce, data analytics, and digital strategy, providing a holistic understanding of the digital landscape.
Expert Faculty and Industry Mentorship: Students benefit from learning from experienced faculty and industry professionals, gaining valuable insights and mentorship for their career growth.
Placement Assistance and Career Support: The program offers dedicated placement assistance and career support services, facilitating students' transition into successful digital business careers.
Integration of Real-World Projects and Case Studies: The curriculum includes real-world projects and case studies that allow students to apply theoretical knowledge to practical scenarios, improving their problem-solving skills.
Access to IIDE's Learning Ecosystem: Students gain access to IIDE's comprehensive learning platform, which includes resources, tools, and a community of learners, fostering continuous learning and networking.
Career Opportunities
Digital Marketing
Digital Marketing Executive
Work on SEO, paid ads, and social media campaigns.
Performance Marketing Analyst
Manage PPC campaigns, Google Ads, and data-driven marketing strategies.
Social Media Manager
Create and manage content for brand engagement on platforms like Instagram, LinkedIn, and Facebook.
Content Strategist
Develop and execute content marketing strategies for businesses.
Business & Strategy
Business Analyst
Use data insights to improve business strategies.
Management Trainee
Worked across departments to understand business operations.
Strategic Partnerships Associate
Identify and build partnerships for business growth.
Entrepreneur
Start your own digital-first business or startup.
E-Commerce & Retail
E-Commerce Manager
Handle operations for online businesses like Amazon, Flipkart, or D2C brands.
Marketplace Analyst
Manage product listings, pricing, and promotions on e-commerce platforms.
Sales & Business Development
Sales Manager
Drive revenue through business deals and partnerships.
Corporate Sales Executive
Pitch and sell digital products/services to businesses.
Influencer Marketing & Content Creation
Influencer Marketing Executive
Collaborate with influencers to create brand campaigns.
Community Manager
Build and engage with online communities for brands.
Content Creator / Influencer
Build a personal brand through platforms like YouTube, Instagram, LinkedIn, and TikTok.
Brand Collaborations Manager
Help influencers and brands partner for promotional campaigns.
Your Next Move Awaits
Begin an extraordinary journey with Presidency University.
+91 9022092222
admission@presidencyuniversity.in
Itgalpura, Rajanukunte, Yelahanka, Bengaluru, Karnataka, Pin: 560119, India
+91 9022092222