Passed Bachelor Degree of minimum 3 years duration. Obtained at least 50% marks (45% marks in case of candidates belonging to reserved category) in the qualifying examination.
The program provides a technical foundation, a conceptual base, and digital literacy envisaged digital marketing managers as the drivers that propel promotion and branding of business through the digital media. Students are exposed to concepts associated with marketing management, operations management, business systems and procedures, geopolitics, and the world economic system. Aspiring digital marketing managers should be adept with knowledge in B2B marketing, interactive marketing, digital advertising, social media marketing, web analytics, and search engine optimization.
Course Curriculum
01Applied Business Statistics - QNT4111
02Applied Data Analysis and Visualization - QNT4112
03Financial Accounting and Reporting - FIN4111
04Human Behaviour in Organizations - OBH4111
05Managerial Economics - GMM4111
06Production Operations and Logistics Management - OPS4111
07Strategic Marketing Management - MKT4111
01Business Analytics for Managerial Decision Making - QNT4113
02Communication for Leaders - GMM4112
03Digital Marketing Strategy, Tools and Trends - MKT4112
04Financial Modelling and Corporate Finance - FIN4112
05People, Performance and HR Strategy - OBH4112
06E-Mail Marketing Campaign - DMT5111
07Website Design and Development - DMT5112
01Business Strategy and Corporate Transformation - GMM4113
02Business Law and Regulatory Compliance - GMM4114
03Social Media Advertising - DMT5113
04E-Commerce and Digital Payment - DMT5114
05STE 1 (Specialization Track Elective)
06STE 2 (Specialization Track Elective)
07STE 3 (Specialization Track Elective)
08STE 4 (Specialization Track Elective)
09Summer Internship Project - INT7111
01Corporate Governance, Ethics and Social Responsibility - GMM4115
02Entrepreneurship and Innovation Management - GMM4116
03STE 5 (Specialization Track Elective)
04STE 6 (Specialization Track Elective)
05STE 7 (Specialization Track Elective)
06STE 8 (Specialization Track Elective)
07Capstone Research Project - CRP7111
Programme Educational Objectives
After two years of successful completion of the program, the graduates shall be:
PEO 01: Integrate core, cross functional and inter-disciplinary aspects of Digital Marketing theories, models and frameworks with the real-world business practices and sector specific nuances.
PEO 02: Enhanced with analytical skills and design thinking approach to solve business problems.
PEO 03: Able to foster entrepreneurial mind set through creativity and innovation.
PEO 04: Enabled graduates to engage in and benefit from lifelong learning.
Programme Outcomes (POs)
On successful completion of the Program, the students shall possess:
PO1: An ability to lead themselves and others to achieve organizational goals contributing effectively to a team environment.
PO2: An ability to integrate functional knowledge and apply managerial skills in changing business environment.
PO3: An ability to identify real life problems in different management functions and solve them through strategic planning, critical thinking and innovation.
PO4: An ability to identify and evaluate business ideas and opportunities.
PO5: An ability to make data driven decisions and effectively communicate to different stakeholders.
PO6: An ability to evaluate and integrate ethical and societal considerations when making business decisions.
PO7: An ability to demonstrate commitment to continuous learning.
Programme Specific Outcomes
On successful completion of the Master of Business Administration (MBA – Digital Marketing) program from Presidency University, the student shall possess:
PSO1: An ability to Plan, Create and Execute effective Digital Marketing (social media, mobile) campaigns and understand and appreciate websites, social networking sites as platforms for connect with stakeholders.
PSO2: An ability to apply best practices pertaining to Marketing Channels and get Insights into digital consumer behaviour.
PSO3: An ability to demonstrate cognitive knowledge of the skills required in Digital Marketing Research, explain emerging trends, and critically assess the use of various tools.
Comprehensive Curriculum covering SEO, social media marketing, content strategy, PPC advertising, web analytics, and e-commerce marketing.
State-of-the-Art Digital Marketing Labs equipped with industry-standard tools such as Google Analytics, SEMrush, HubSpot, Meta Ads Manager, and Canva.
Expert Faculty & Industry Mentorship providing real-world insights into online branding, consumer behavior, and performance marketing.
Hands-On Learning through live campaigns, influencer marketing projects, brand strategy simulations, and case studies.
Global Internship & Study Abroad Opportunities for international exposure and career advancement.
Strong Industry Collaborations with top marketing agencies, multinational corporations, e-commerce firms, and media houses for internships and placements.
Certifications & Training including Google Ads, HubSpot Inbound Marketing, Facebook Blueprint, and Content Marketing certifications for career enhancement.
Excellent Placement Records with top recruiters in digital marketing agencies, e-commerce firms, media houses, and multinational brands.
Career Opportunities
Marketing Data Analyst
Analyse digital marketing metrics to inform strategies and improve campaign performance.
E-commerce Specialist
Manage online stores, optimize user experiences, and drive sales through digital platforms.
Affiliate Marketing Manager
Oversee affiliate partnerships to expand reach and generate revenue.
Influencer Marketing Manager
Collaborate with influencers to enhance brand visibility and connect with target audiences.
Your Next Move Awaits
Begin an extraordinary journey with Presidency University.
+91 9022092222
admission@presidencyuniversity.in
Rajanukunte, Yelahanka, Bengaluru, Karnataka, Pin: 560119, India
+91 9022092222