After two years of successful completion of the program, the graduates shall be:

PEO 01: Integrate core, cross functional and inter-disciplinary aspects of Digital Marketing theories, models and frameworks with the real-world business practices and sector specific nuances.

PEO 02: Enhanced with analytical skills and design thinking approach to solve business problems.

PEO 03: Able to foster entrepreneurial mind set through creativity and innovation.

PEO 04: Enabled graduates to engage in and benefit from lifelong learning.

On successful completion of the Program, the students shall possess:

PO1: An ability to lead themselves and others to achieve organizational goals contributing effectively to a team environment.

PO2: An ability to integrate functional knowledge and apply managerial skills in changing business environment.

PO3: An ability to identify real life problems in different management functions and solve them through strategic planning, critical thinking and innovation.

PO4: An ability to identify and evaluate business ideas and opportunities.

PO5: An ability to make data driven decisions and effectively communicate to different stakeholders.

PO6: An ability to evaluate and integrate ethical and societal considerations when making business decisions.

PO7: An ability to demonstrate commitment to continuous learning.

On successful completion of the Master of Business Administration (MBA – Digital Marketing) program from Presidency University, the student shall possess:

PSO1: An ability to Plan, Create and Execute effective Digital Marketing (social media, mobile) campaigns and understand and appreciate websites, social networking sites as platforms for connect with stakeholders.

PSO2: An ability to apply best practices pertaining to Marketing Channels and get Insights into digital consumer behaviour.

PSO3: An ability to demonstrate cognitive knowledge of the skills required in Digital Marketing Research, explain emerging trends, and critically assess the use of various tools.