Passed Bachelor Degree of minimum 3 years duration. Obtained at least 50% marks (45% marks in case of candidates belonging to reserved category) in the qualifying examination.
The program provides technical foundation, conceptual base and digital literacy envisaged of digital marketing manager as the drivers that propel promotion and branding of business through the digital media. Students are exposed to concepts associated with marketing management, operations management, business systems and procedures, geopolitics and the world economic system. Aspiring digital marketing managers should be adept with knowledge in B2B marketing, interactive marketing, digital advertising, social media marketing, web analytics and search engine optimization.
Programme Overview
The program provides a technical foundation, a conceptual base, and digital literacy envisaged digital marketing managers as the drivers that propel promotion and branding of business through the digital media. Students are exposed to concepts associated with marketing management, operations management, business systems and procedures, geopolitics, and the world economic system. Aspiring digital marketing managers should be adept with knowledge in B2B marketing, interactive marketing, digital advertising, social media marketing, web analytics, and search engine optimization.
Course Curriculum
01Economics for Managers (MBA1022)
02Business Statistics (MBA1007)
03Business Communication (ENG5002)
04Data Analysis using Spreadsheets (MBA1021)
05Personality Development I (PPS1013)
06Accounting for Managers (MBA2034)
07Organisational Behaviour (MBA1023)
08Marketing Management (MBA1020)
09Value Added Course (VAC)
01Aptitude Training (PPS4001)
02Technology Foundations for Business (MBA2043)
03Corporate Finance (MBA2042)
04Human Resource Management (MBA2027)
05Business Analytics for Decision Making (MBA2041)
After two years of successful completion of the program, the graduates shall be:
PEO 01: Integrate core, cross functional and inter-disciplinary aspects of Digital Marketing theories, models and frameworks with the real-world business practices and sector specific nuances.
PEO 02: Enhanced with analytical skills and design thinking approach to solve business problems.
PEO 03: Able to foster entrepreneurial mind set through creativity and innovation.
PEO 04: Enabled graduates to engage in and benefit from lifelong learning.
Programme Outcomes (POs)
On successful completion of the Program, the students shall possess:
PO1: An ability to lead themselves and others to achieve organizational goals contributing effectively to a team environment.
PO2: An ability to integrate functional knowledge and apply managerial skills in changing business environment.
PO3: An ability to identify real life problems in different management functions and solve them through strategic planning, critical thinking and innovation.
PO4: An ability to identify and evaluate business ideas and opportunities.
PO5: An ability to make data driven decisions and effectively communicate to different stakeholders.
PO6: An ability to evaluate and integrate ethical and societal considerations when making business decisions.
PO7: An ability to demonstrate commitment to continuous learning.
Programme Specific Outcomes
On successful completion of the Master of Business Administration (MBA – Digital Marketing) program from Presidency University, the student shall possess:
PSO1: An ability to Plan, Create and Execute effective Digital Marketing (social media, mobile) campaigns and understand and appreciate websites, social networking sites as platforms for connect with stakeholders.
PSO2: An ability to apply best practices pertaining to Marketing Channels and get Insights into digital consumer behaviour.
PSO3: An ability to demonstrate cognitive knowledge of the skills required in Digital Marketing Research, explain emerging trends, and critically assess the use of various tools.
Comprehensive Curriculum covering SEO, social media marketing, content strategy, PPC advertising, web analytics, and e-commerce marketing.
State-of-the-Art Digital Marketing Labs equipped with industry-standard tools such as Google Analytics, SEMrush, HubSpot, Meta Ads Manager, and Canva.
Expert Faculty & Industry Mentorship providing real-world insights into online branding, consumer behavior, and performance marketing.
Hands-On Learning through live campaigns, influencer marketing projects, brand strategy simulations, and case studies.
Global Internship & Study Abroad Opportunities for international exposure and career advancement.
Strong Industry Collaborations with top marketing agencies, multinational corporations, e-commerce firms, and media houses for internships and placements.
Certifications & Training including Google Ads, HubSpot Inbound Marketing, Facebook Blueprint, and Content Marketing certifications for career enhancement.
Excellent Placement Records with top recruiters in digital marketing agencies, e-commerce firms, media houses, and multinational brands.
Career Opportunities
Marketing Data Analyst
Analyse digital marketing metrics to inform strategies and improve campaign performance.
E-commerce Specialist
Manage online stores, optimize user experiences, and drive sales through digital platforms.
Affiliate Marketing Manager
Oversee affiliate partnerships to expand reach and generate revenue.
Influencer Marketing Manager
Collaborate with influencers to enhance brand visibility and connect with target audiences.
Your Next Move Awaits
Begin an extraordinary journey with Presidency University.
+91 9022092222
admission@presidencyuniversity.in
Rajanukunte, Yelahanka, Bengaluru, Karnataka, Pin: 560119, India
+91 9022092222