Program

MBA (Digital Marketing)

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The program provides technical foundation, conceptual base and digital literacy envisaged of digital marketing manager as the drivers that propel promotion and branding of business through the digital media. Students are exposed to concepts associated with marketing management, operations management, business systems and procedures, geopolitics and the world economic system. Aspiring digital marketing managers should be adept with knowledge in B2B marketing, interactive marketing, digital advertising, social media marketing, web analytics and search engine optimization.

b.tech
  • Duration

    2 Years Full time Program

Eligibility

  • Examination Passed

    Graduation in any field

    Appeared in any national level or state level entrance examination for like CAT/XAT/MAT/CMAT/ATMA/KMAT

  • University/Board

    Any recognized university

  • Aggregate Marks

    50% marks in qualifying examination for general category

    45% marks in qualifying examination for candidates belonging to SC/ST and other Reserved Categories

  • Specializations

    Finance/ Logistics/ Marketing/ Human Resources

Curriculum

Sl. No. Category of Courses Descriptions of the Category
1 SCHOOL CORE All students of particular school have to compulsorily complete all the courses in this category
2 PROGRAM CORE All students of particular programme have to compulsorily complete all the courses in this category
3 DISCIPLINE ELECTIVE The students of the particular programme have a choice to pick up a set of courses from specialization baskets
4 OPEN ELECTIVE The students have choice to pick up the courses from across the University offering (across all schools) courses

Details For Courses

Sl. No. Course Name
1 Business Communication
2 Business Statistics
3 Economics for Managers
4 Data Analysis using Spread Sheets
5 Summer Internship Project
6 Current Affairs
7 Business Law
8 Entreprenuership and Business Ethics
9 Soft Skills Courses (Personality Development - Basic, Personality Development - Intermediate, Aptitude Training ,Personality Development - Advanced )
Sl. No. Course Name
1 Fundamentals of Business Analytics
2 Digital and Strategic Marketing
3 Organizational Behaviour
4 Accounting for Managers
5 Financial Management
6 Human Resource Management
7 Sales and Marketing Management
8 Production and Quality Management
9 Business Research Methods
10 Corporate Strategy

Finance Basket

Sl. No. Course Name
1 Investment Management*
2 Financial Markets and Services*
3 Management Accounting
4 Cost Accounting
5 Strategic Financial Management
6 Risk Analysis and Management
7 International Finance
8 Mergers, Acquisitions and Corporate Restructuring
9 Insurance and Risk Management
10 Commercial Banking
11 Financial Analytics
12 Derivative Contracts
13 Green Finance
14 Fintech
15 Tax Management
16 Behavioural Finance

Human Resources Basket

1 Industrial Relations and Labor Laws*
2 Talent Management*
3 Work Models - Physical and Digital
4 HR Analytics
5 HR Negotiations and Conflict Resolution
6 Performance Management
7 Compensation Management
8 Learning and Development
9 International Human Resource Management
10 Organzational Development and Change
11 Employee Training and E Learning
12 Teams Creativity and Decision Making
13 Management and Measurement of Performance
14 Workplace Wellbeing and Happiness
15 Psychology at Work
16 Stress Management and Counseling

Marketing Basket

Sl. No. Course Name
1 Digital and Social Media Marketing
2 Sales and Retail Management
3 Consumer Behaviour
4 Customer Relationship Marketing
5 Marketing Analytics
6 Marketing of Services
7 Marketing for Social Impact
8 Integrated Marketing Communication
9 Product and Brand Management
10 Rural Marketing
11 International Marketing
12 Green Marketing
13 Experiential Marketing
14 Consumer Behaviour and Practices
15 Marketing of Services - Concepts, Strategies & Cases
16 Product and Brand Mangement - Concepts and Insights
17 Customer Experience & Insights

Operations Basket

Sl. No. Course Name
1 Total Quality Management*
2 Project Management*
3 Operations Analytics
4 Lean Six Sigma
5 Lean Supply Chain Management
6 Service Operations Management
7 Production Planning and Control
8 Product Innovation and Development
9 Digital Operations Management
10 Operations in Services - Insights and Applications
11 Global Integrated Supply Chain
12 Operations Strategy

Digital Transformation Basket

Sl. No. Course Name
1 Design Thinking for Business Innovation
2 Management Information Systems
3 Digital Business Models*
4 Enabling Technologies
5 Intrapreneurship for Value creation
6 Business Strategy in Digital Age
7 Change Management
8 Artifical Intelligence in Business
9 Virtual and Augmented Reality in Business
10 Digital Leadership
11 Digitalization in Finance

Business Analytics Basket

Sl. No. Course Name
1 Applied Business Analytics*
2 Business Forecasting*
3 Predictive Analytics
4 Data Mining and Business Intelligence
5 Legal and Ethicsl Aspects of Business Analytics
6 Optimization Techniques
7 Advanced Excel for Business Analytics
8 Data Visualization
9 Business Intelligence with Power BI
10 Supply Chain Analytics
11 Text Mining
12 Business Strategies with Analytics
13 Statistics for Analytics
14 Blockchain in Business
15 Programming for Analytics
16 Data Analytics using Cloud Technology

Digital Marketing Basket

Sl. No. Course Name
1 Digital Marketing Strategy
2 Social Media Marketing
3 E Mail Campaigning and Affiliate Marketing
4 Search Engine Optimization
5 Mobile Marketing
6 Content Marketing
7 Web Design Using Wordpress
8 Website Data Analytics
9 Digital Project Management Tools
10 Digital Marketing Automation
11 Digital Startups
12 Digital Consumer Behaviour
13 Digital Display Advertising
14 Search Engine Marketing
15 Influencer Marketing

E-Business Management Basket

Sl. No. Course Name
1 Cost and Revenue Management
2 Service Operations Management
3 Digital Product Management
4 E Commerce Supply Chain and Logistics Management
5 Cyber Law and Security
6 E Commerce Strategy
7 E Commerce Business Models
8 E Commerce Infrastructure
9 Fintech
10 Healthtech
11 Edutech

Logistics and Supply Chain Management Basket

Sl. No. Course Name
1 Global Integrated Supply Chain
2 Distribution and Channel Development
3 Warehousing and Inventory Management
4 Operations Research
5 Logistics Fundamentals
6 Technology Enabled Supply Chain
7 Planning for Logistics
8 Supply Chain Modelling and Design
9 Strategic Supply Chain Management
10 International Supply Chain Management
11 Maritime Logistics
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