The Bachelor of Arts (Film, Television & Digital Production) offered by the School of Media Studies is designed to prepare students for the rapidly evolving world of entertainment and digital storytelling. This three-year programme delivers an immersive learning experience that combines creative theory, hands-on production training, and exposure to the latest media technologies.
Students develop a strong foundation in filmmaking, television production, and emerging digital platforms, gaining insight not only into how content is produced but also why it resonates with audiences. With a strong emphasis on creativity, technical competence, and industry-oriented learning, the programme nurtures confident and versatile media professionals. Graduates are well equipped to thrive in film, television, OTT content creation, and digital media production.
Programme Overview
The programme blends classroom instruction with extensive hands-on training in camera operations, studio production, editing software, and professional production tools. Students produce short films, documentaries, digital videos, and capstone projects, building strong professional portfolios.
Internships with media houses, production studios, news channels, and digital platforms provide valuable industry exposure. Through core courses, electives, and production labs, students master storytelling, scriptwriting, cinematography, lighting, sound design, video editing, and post-production. Training in production planning, OTT workflows, and web-series creation ensures graduates are prepared for today’s fast-evolving media industries.
Course Curriculum
01Fundamentals of Journalism
02Introduction to Communication Models
03Introduction to Broadcast Media
04Introduction to Print Media
05Print Media Lab
06Introduction to Advertising, Public Relation & Communication Management
07Introduction to Soft Skills
08Language and Communication in Media
09Computer Skills for Media
10Introduction to German Language
01Critical Thinking & Writing
02Theories and Ideologies of Mass Communication
03Understanding AI, Immersive Media and VR
04Indian Polity: Democracy and the State
05News Analysis
06Advertising and Brand Management
07Visual Communication: Theory and Aesthetics
08Visual Communication Lab
09Writing and Reporting for Digital Media
10Enhancing Personality through Soft Skills
11Writing for Web
01Film Language and Aesthetics
02History of World Cinema
03AI Tools for Scriptwriting and Story Development
04Basics of Cinematography
05AI-Enabled Sound Design, Dubbing, and Music Production
06Editing Principles and Workflow
07Production Lab – I (Camera, Sound, Editing)
08Film Appreciation and Critical Viewing
09Open Elective - I
10Reasoning and Employment Skills
11Environmental Studies and Sustainable Development
01Film Direction
02Preparedness for Interview
03Understanding Television Production
04Non-Fiction Film Making (Documentary)
05AI-Driven Cinematography and Camera Technologies
06Television Production Lab
07Art Direction and Production Design
08Open Elective – II
09Ad and Corporate Filmmaking
10Film Theory and Criticism
01AI in Film & Television Production
02Sound Design and Music for Screen
03Generative AI for Visual Effects and Motion Design
04Film Marketing, Distribution and Exhibition
05Research Methodology
06Media Laws, Ethics and Censorship
07Acting for Camera
08Open Elective – III
09Entrepreneurship in Film and Media Industries
01Immersion Capstone Project (Film, Television & Digital Production)
The comprehensive training prepares students for roles across production houses, television channels, OTT platforms, advertising agencies, newsrooms, digital media organisations, and independent creative ventures. Career options include, but are not limited to:
Director / Assistant Director
Screenwriter / Scriptwriter
Cinematographer / Camera Operator
Video Editor / Post-Production Specialist
Sound Designer / Audio Engineer
Documentary Filmmaker / Non-fiction Producer
Television Producer / Broadcast Executive
Digital Content Creator / Social Media Producer
Production Manager / Line Producer
Media Researcher / Creative Assistant
Journalist / Broadcast Reporter
Your Next Move Awaits
Begin an extraordinary journey with Presidency University.
+91 9022092222
admission@presidencyuniversity.in
Rajanukunte, Yelahanka, Bengaluru, Karnataka, Pin: 560119, India
+91 9022092222