B.A. in Journalism & Mass Communication
Specialisations in Digital Marketing & Advertising / Public Relations & Corporate Communication

Duration
3 Years Full-Time Program
APPLY NOW

Programme Overview

Course Curriculum

  • 01Fundamentals of Journalism
  • 02Introduction to Communication Models
  • 03Introduction to Broadcast Media
  • 04Introduction to Print Media
  • 05Print Media Lab
  • 06Introduction to Advertising, Public Relation & Communication Management
  • 07Introduction to Soft Skills
  • 08Language and Communication in Media
  • 09Introduction to Soft Skills
  • 10Introduction to German Language
  • 01Critical Thinking & Writing
  • 02Theories and Ideologies of Mass Communication
  • 03Understanding AI, Immersive Media and VR
  • 04Indian Polity: Democracy and the State
  • 05News Analysis
  • 06Advertising and Brand Management
  • 07Visual Communication: Theory and Aesthetics
  • 08Visual Communication Lab
  • 09Writing and Reporting for Digital Media
  • 10Enhancing Personality through Soft Skills
  • 11Writing for Web
  • 01Principles of Marketing
  • 02Fundamentals of Advertising
  • 03Introduction to Public Relations
  • 04Digital Media Landscape
  • 05Media Writing and Content Development
  • 06Basics of Visual Communication
  • 07Digital Tools Lab - I
  • 08Reasoning and Employment Skills
  • 09Open Elective - I
  • 10Environmental Studies and Sustainable Development
  • 01Digital Marketing Fundamentals
  • 02Preparedness for Interview
  • 03Advertising Copywriting and Creative Strategy
  • 04Corporate Communication
  • 05Social Media Marketing
  • 06Photography and Visual Storytelling for Digital Media
  • 07Digital Tools Lab – II
  • 08Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  • 09Media Laws and Ethics
  • 10Open Elective – II
  • 01Research Methodology
  • 02Public Relations Campaign Planning
  • 03Digital Advertising and Paid Media Strategies
  • 04Reputation Management and Crisis Communication
  • 05Influencer Marketing and Content Monetization
  • 06Brand Management
  • 07Consumer Behaviour Analysis
  • 08Open Elective – III
  • 09Sustainability, CSR and Development Communication
  • 10Research Paper - Project
  • 01Immersion Capstone Project
  • 02Internship

Programme Educational Objectives

Programme Outcomes (POs)

Programme Specific Outcomes

Student handbook

Download Brochure

USPs

Career Opportunities

Your Next Move Awaits

Begin an extraordinary journey with Presidency University.
APPLY NOW
Follow Us
    icon icon icon icon icon icon

© 2026 Presidency University. All Rights Reserved | Website Designed & Developed by Presidency University.