BA Journalism & Mass Communication specializations in (Digital Marketing & Advertising / Public Relations & Corporate Communication)

Duration
3 Years Full-Time Program
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Programme Overview

Course Curriculum

  • 01Fundamentals of Journalism
  • 02Introduction to Communication Models
  • 03Introduction to Broadcast Media
  • 04Introduction to Print Media
  • 05Print Media Lab
  • 06Introduction to Advertising, Public Relation & Communication Management
  • 07Introduction to Soft Skills
  • 08Language and Communication in Media
  • 09Introduction to Soft Skills
  • 10Introduction to German Language
  • 01Critical Thinking & Writing
  • 02Theories and Ideologies of Mass Communication
  • 03Understanding AI, Immersive Media and VR
  • 04Indian Polity: Democracy and the State
  • 05News Analysis
  • 06Advertising and Brand Management
  • 07Visual Communication: Theory and Aesthetics
  • 08Visual Communication Lab
  • 09Writing and Reporting for Digital Media
  • 10Enhancing Personality through Soft Skills
  • 11Writing for Web
  • 01Principles of Marketing
  • 02Fundamentals of Advertising
  • 03Introduction to Public Relations
  • 04Digital Media Landscape
  • 05Media Writing and Content Development
  • 06Basics of Visual Communication
  • 07Digital Tools Lab - I
  • 08Reasoning and Employment Skills
  • 09Open Elective - I
  • 10Environmental Studies and Sustainable Development
  • 01Digital Marketing Fundamentals
  • 02Preparedness for Interview
  • 03Advertising Copywriting and Creative Strategy
  • 04Corporate Communication
  • 05Social Media Marketing
  • 06Photography and Visual Storytelling for Digital Media
  • 07Digital Tools Lab – II
  • 08Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
  • 09Media Laws and Ethics
  • 10Open Elective – II
  • 01Research Methodology
  • 02Public Relations Campaign Planning
  • 03Digital Advertising and Paid Media Strategies
  • 04Reputation Management and Crisis Communication
  • 05Influencer Marketing and Content Monetization
  • 06Brand Management
  • 07Consumer Behaviour Analysis
  • 08Open Elective – III
  • 09Sustainability, CSR and Development Communication
  • 10Research Paper - Project
  • 01Immersion Capstone Project
  • 02Internship

Programme Educational Objectives

Programme Outcomes (POs)

Programme Specific Outcomes

Student handbook

Program Regulations

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