BBA (Business Analytics)
Duration
Eligibility
Candidates must have passed 10th, +2, or PUC from any recognized board with a minimum aggregate of 40% marks, including for SC/ST categories.
Programme Overview
BBA Business Analytics is a specialized program that is aimed at developing business analytics professionals for a variety of industries. Business analytics is a combination of data analytics and business intelligence. It is the science of analyzing data to find out patterns that will be helpful in developing strategies. This program helps to attain the knowledge required to drive key business decisions. It will also help in developing the necessary skills to carry out analytical procedures and support an organization by figuring out ways to improve and optimize existing business processes with ease. It provides comprehensive knowledge about many topics such as advanced statistics, application of business analytics, data mining, data visualization, etc.
Course Curriculum
- 01Business Accounting
- 02Managerial Economics
- 03Management and Behavioural Practices
- 04Corporate Governance & Business Ethics
- 05Human Resources Management
- 06Mastering English Communication
- 07Introduction to Soft Skills
- 01Essentials of Business Analytics
- 02Business Information Systems
- 03Marketing Management
- 04Business Statistics
- 05Multidisciplinary – 1
- 06Business English
- 07Language Elective
- 08Excel for Managers
- 09Employability for Young Professionals
- 01Application of Business Analytics
- 02Entrepreneurship and Innovation
- 03Research Methodology
- 04Marketing Analytics
- 05Business Law
- 06Multidisciplinary – 2
- 07Predictive Analytics
- 08Corporate Communication
- 01HR Analytics
- 02Strategic Management
- 03Income Tax for Managers
- 04Machine Learning
- 05Multidisciplinary – 3
- 06Environmental Studies and Sustainable Development
- 07Visual Analytics
- 08Introduction to Aptitude
- 01Finance and Risk Analytics
- 02Structured Query Language
- 03Discipline Elective – III
- 04Discipline Elective – IV
- 05Discipline Elective – V
- 06Discipline Elective – VI
- 07Preparedness for Interview
- 08Internship
- 01Functional Area Project
- 02Discipline Elective – VII
- 03Discipline Elective – VIII
- 04Social Immersion Project
Programme Educational Objectives
The undergraduate students from Presidency University, upon completion of the BBA Business Analytics program, shall:
PEO-1: Expertise in the areas of Business Analytics with interpersonal skills, entrepreneurship, and Industry 4.0 era.
PEO-2: Equipped with the tools to recognize and deal with problems in technology driven industries using their managerial skills.
PEO-3: Engage in lifelong learning through higher studies and professional development.
Programme Outcomes (POs)
On successful completion of the UG program from Presidency University, the student shall:
PO-1: An ability to acquire knowledge and skills in the field of Business Analytics.
PO-2: An ability to apply managerial skills in the domain of Business Analytics.
PO-3: An ability to acquire employability skills in the field of Business Analytics Industry.
PO-4: Develop technical programs for Business Analytics activities.
PO-5: An ability to realize and follow professional and ethical principles.
PO-6: An ability to demonstrate commitment to continuous learning.
PO-7: An ability to function in multidisciplinary teams.
Programme Specific Outcomes
On successful completion of the UG program from Presidency University, the student shall possess:
PSO-1: An ability to apply managerial skills in the domain of Business Analytics.
PSO-2: An ability to acquire employability skills in the field of Business Analytics Industry.
PSO-3: Develop technical programs for Business Analytics activities.
Student handbook
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Program Regulations
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USP
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Career Opportunities
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Business Analyst
Identify business needs and find solutions.
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Data Analyst
Analyze data to drive business decisions.
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Market Research Analyst
Study market trends and consumer behavior.
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Operations Analyst
Improve operational efficiency and processes.
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Strategy Analyst
Develop strategies to achieve business goals.