As part of Deeksharambh 2026, the School of Media Studies hosted an insightful guest lecture titled 'Digital Media Landscape Overview' on Friday, 3 July 2026. The session was delivered by Mr Chitranshu Tewari, media strategist and former Product and Revenue Director at Newslaundry.

Drawing on his extensive industry experience, Mr Tewari provided students with valuable insights into the rapidly evolving digital media ecosystem. He discussed how changing audience behaviours, digital platforms, and emerging technologies are reshaping the way news and content are created, distributed, and consumed.

The session highlighted the growing importance of meaningful audience engagement, emphasising the need to build loyal communities rather than focusing solely on metrics such as views and clicks. Mr Tewari also shared practical perspectives on digital media products, subscription-based business models, podcasts, and audience-supported journalism, offering students a deeper understanding of today's media landscape.

Concluding the session, he explored the diverse career opportunities available in the media industry, including journalism, digital product management, audience growth, and media strategy. He encouraged students to develop a blend of editorial, technological, and analytical skills to thrive in an increasingly digital-first environment.

The masterclass offered students a valuable opportunity to learn from an industry expert and gain practical insights into the future of digital media.