Presidency School of Commerce inaugurated the Digitopedia Association (Digital Marketing Association of Presidency University) on September 25, 2025.

The inaugural ceremony was graced by Mr. Siddharth Krishnan, Founder, True Umami; Ms. Aishwarya S. Krishnan, Co-Founder, True Umami; Dr. Padmavathi, Assistant Dean; HoDs Dr. Poornima Karthikayan, Dr. Saba Inamdar, and Dr. P. S. Joan Kingsly, Faculty Coordinator.

The inauguration ceremony was followed by a seminar on “Digital Marketing Overview”. The resource persons shared valuable insights into the fundamentals of digital marketing, highlighting Click-Through Rate (CTR) and Return on Advertisement Investment (ROAI) with practical examples from the industry. The session offered students a strong foundation in understanding how digital marketing strategies contribute to business success.