Presidency School of Commerce organised an industrial visit for the BBA Digital Marketing students to the Karnataka Silk Industries Corporation (KSIC), Mysore, on November 24, 2025, as part of their experiential learning initiative.

The visit offered students valuable firsthand exposure to the production process, branding strategies, and marketing practices behind the iconic Mysore Silk brand. Students observed each stage of silk manufacturing and gained insights into how KSIC preserves authenticity, craftsmanship, and heritage while adopting modern digital and offline marketing approaches.

Through this visit, students understood how a traditional industry successfully sustains its brand value, market presence, and customer trust in a competitive environment. The interaction highlighted the effective integration of heritage-based branding with contemporary marketing techniques, making the visit both educational and inspiring.

The industrial visit served as an excellent platform for bridging theoretical knowledge with real-world industry practice.