The School of Media Studies (SOMS), Presidency University, organised a masterclass on the rapidly evolving digital media landscape, featuring Mr Chitranshu Tewari. The session provided students with valuable insights into the transformation of digital journalism, audience engagement, subscription-driven media models, product innovation, and the growing influence of artificial intelligence in news media. Through real-world case studies and interactive discussions, participants gained a practical understanding of emerging trends, ethical considerations, and career opportunities within the digital media ecosystem.

 

Mr Chitranshu Tewari

 

Media Product and Subscription Strategist (Former Product & Subscription Lead, Newslaundry)

 

Independent Media Consultant (formerly Newslaundry)

 

Date of Conduct

 

03 July 2026

 

Duration

 

Approximately 2 hours (Not specified)

 

Mode

 

Offline

 

Venue

 

Presidency University, Bengaluru (School of Media Studies Campus)

 

School

 

School of Media Studies (SOMS)

 

Target Audience

• Undergraduate and postgraduate students of Media Studies
• Journalism and Mass Communication students
• Faculty members
• Students interested in digital journalism, media technology, and content creation

Learning Outcomes

 

Participants were able to:

• Understand the changing dynamics of the digital media industry.
• Appreciate the role of audience-centric product development in journalism.
• Explore subscription-based and reader-supported business models.
• Recognise the impact of AI and emerging technologies on digital media.
• Develop awareness of career opportunities within digital publishing and media innovation.

Key Topics Covered

• Evolution of the digital media ecosystem
• Audience engagement and community building
• Subscription and reader-revenue models
• Product thinking in journalism
• Artificial Intelligence in media
• Digital content strategy
• Innovation in news publishing
• Career pathways in digital journalism

Mr Chitranshu Tewari is a media product strategist with more than a decade of experience in digital journalism, audience growth, and subscription-led media businesses. He formerly led the product and subscription functions at Newslaundry, where he played a pivotal role in building India's leading reader-funded news subscription model from the ground up. His work includes developing innovative digital products, mobile applications, podcast platforms, accessibility features, and AI-enabled media solutions. Mr Tewari has received international recognition, including the WAN-IFRA Global Media Award for digital product innovation, and has been selected for prestigious leadership programmes and fellowships, including Columbia University's Newsroom Leadership Programme and the AI Journalism Lab. He regularly speaks on digital transformation, product innovation, audience engagement, and the future of journalism.

 

Relevant UN Sustainable Development Goals (SDGs)