The EL Fortuna Club, under the coordination of Dr. Syed Abid Hussain, Professor, Presidency School of Commerce, successfully organised a unique and intellectually stimulating competition titled “UNO Reverse” on 05 February 2026 at Presidency University, Bengaluru.

The event centred on the advanced managerial skill of Cognitive Reframing, challenging participants to rethink conventional marketing approaches. Teams were assigned “defective” products and tasked with building compelling brand identities around them. This exercise pushed students to move beyond feature-based selling and adopt narrative-driven, strategy-focused branding techniques.

A total of nine teams participated in the competition:
Hyenas, Trisync, SSD, Irresistable, Pivot, Mizuki, Chuimui, Pokeman, and Sabbal Gang.

The competition witnessed innovative thinking, persuasive storytelling, and sharp strategic pivots. Demonstrating exceptional creativity and logic, Team Sabbal Gang secured First Position, while Team Chuimui emerged as the Second Position holder.

The event highlighted a critical lesson for today’s competitive markets - the ability to transform weaknesses into Unique Selling Propositions (USPs) is a powerful strategic advantage. The performances reaffirmed that with the right perspective, no product is truly “bad,” only differently positioned.