Events

Presidency School of Media Studies conducted a writing workshop titled "From Insight to Impact: Crafting Copy That Converts" for fifth-semester students on October 30, 2025.

The session, led by Dr. Ahmed Shabin K.K., Assistant Professor at the Presidency School of Liberal Arts & Sciences, explored copywriting from a linguistic and creative perspective. He emphasised the importance of ideation over execution, noting that strong conceptualisation leads to effective writing. Through discussions on rhetorical devices like metaphors and alliterations, Dr. Shabin demonstrated how these tools enhance engagement and memorability. Students also participated in practical exercises applying these techniques, aligning with their Advertising and Copywriting course curriculum.