Presidency School of Media Studies successfully organised a dynamic three-day Ad Filmmaking Workshop for media studies and BBA (Digital Marketing) from November 12 to 14, 2025. The sessions were led by Mr. Anirudh B., Head – Films Division, One Advertising & Communication Services Limited.

Mr. Anirudh introduced students to production techniques and shared valuable insights on crafting effective ad concepts. The workshop featured interactive activities where students created ad pitches for hypothetical products, demonstrating remarkable creativity, collaboration, and strategic thinking. Each group delivered a structured pitch that included concept boards, script ideas, execution plans, and budget outlines.

From crafting ad concepts to exploring production techniques, the workshop was a creative powerhouse that sparked insight, innovation, and hands-on learning.