The Game Design Department conducted an industry-focused guest lecture on Hyper-Casual Game Design for fifth-semester students, led by Ms Jeevita Shetty, Associate Producer at Zynga.

The session provided practical insights into core mechanics, game loops, game deconstruction, monetisation, retention, KPIs, and UI/UX design. Through industry case studies, demonstrations, and interactive discussions, students explored how hyper-casual games are designed, developed, and optimised.

The session enabled students to connect classroom concepts with industry practices and apply their learnings to their own game prototypes.