Events

Presidency School of Commerce inaugurated the Digitopedia Association (Digital Marketing Association of Presidency University) on September 25, 2025.

The inaugural ceremony was graced by Mr. Siddharth Krishnan, Founder, True Umami; Ms. Aishwarya S. Krishnan, Co-Founder, True Umami; Dr. Padmavathi, Assistant Dean; HoDs Dr. Poornima Karthikayan, Dr. Saba Inamdar, and Dr. P. S. Joan Kingsly, Faculty Coordinator.

The inauguration ceremony was followed by a seminar on “Digital Marketing Overview”. The resource persons shared valuable insights into the fundamentals of digital marketing, highlighting Click-Through Rate (CTR) and Return on Advertisement Investment (ROAI) with practical examples from the industry. The session offered students a strong foundation in understanding how digital marketing strategies contribute to business success.