Presidency School of Commerce and Economics successfully organised an insightful workshop, "Digital Edge: Practical Social Media Management for Future Marketers", for all batches of BBA Digital Marketing students.

The session was led by Ms. Rajitha Rajan – Digital & Design Strategist | Social Media & UX Expert – who engaged students with an interactive, activity-based workshop. From strategy to storytelling and analytics to engagement metrics, students explored the real pulse of social media management & marketing! The event was graced by our Dean, HoDs, and Faculty Coordinators, who inaugurated the session and felicitated the guest speaker.