The EL Fortuna Marketing Club organised an innovative event titled “Brandify” on October 28, 2025. The event aimed to nurture creativity, marketing insight, and strategic thinking among students.

The event comprised two exciting rounds — The Product Pitch and Build Your Brand — where students from Commerce, Law, and Engineering showcased their creativity and business acumen. Participants enthusiastically designed product pitches based on concept notes and developed comprehensive brand identities, complete with a name, logo, tagline, and marketing strategy.

The event concluded successfully with enthusiastic participation and insightful feedback from the judges. The competition showcased the students’ innovation, presentation skills, and branding acumen, making Brandify 2025 an inspiring platform for emerging marketers.

The event was coordinated by Dr. Syed Abid Hussain, Professor.