Presidency School of Management, in collaboration with MarkQuest – The Marketing Club, organised "BizTalk" – Digital Marketing Career Enhancement Session: Revolution 2030 on November 27, 2025.  The session was conducted for the 1st- and 3rd-semester MBA students and aimed at offering career clarity, industry exposure, and an understanding of evolving digital marketing opportunities.

The event featured two distinguished speakers from FTA Global—Mr. Venkatesh Subbaiya, Director of Performance Marketing, and Ms. Srijita, VP, Brand and Communications.

The experts addressed emerging trends such as AI-driven marketing, performance marketing ecosystems, and the growing importance of digital branding. Students appreciated the relevance of the content, the practicality of the examples, and the motivational approach of the experts.

The event was coordinated by Associate Professors Dr. Ameer Hussain and Dr. Suresh Kamarapu, and student coordination was by Kishan Bhardwaj.

Overall, BizTalk proved to be an impactful and enriching session that effectively bridged industry expectations with academic learning, motivating students to explore and build careers in the rapidly expanding field of digital marketing.