From Reels to Real News: Is Media Studies the Career You’ve Been Scrolling Past?

Open your phone and look at what’s on the screen in one minute. A reel, a news alert, an ad, a podcast clip. Someone made every one of those. Writers, editors, camera people, strategists. Media studies is the course that trains you to be that someone.

 

What do you actually study?

 

At the Presidency School of Media Studies, the B.A. in Journalism & Mass Communication is a three-year full-time programme. You get hands-on training across print, electronic and digital media, and learn reporting, broadcasting, mobile journalism, filmmaking and data journalism along the way.

 

You also choose a direction. The specialisations are:

 

• Digital Marketing & Advertising / Public Relations & Corporate Communication
• Film, Television & Digital Production
• Immersive Media, AR/VR & Interactive Storytelling
• Digital Storytelling & Content Creation

 

To be eligible, you need 45% aggregate in 10+2 with English (40% for reserved category candidates). If you want to go further, the school also offers an M.A. in Journalism & Mass Communication and a Ph.D. in Media Studies.

 

Where can it take you?

 

Journalism and news anchoring are still on the list, but they’re far from the only options. The programme page points to roles such as PR officer, brand strategist, social media manager, data journalist, content writer, scriptwriter, podcast creator, film editor, cinematographer, fact checker, event manager and media entrepreneur. An internship is compulsory, so you’ll have real work experience before you graduate.

 

What’s new in the department

 

• AI is part of the syllabus. Students study subjects like Understanding AI, Immersive Media and VR, AI and Automation for Media Professionals, and Digital Journalism & AI in Newsroom.
• Students explored podcast production in a session in September 2026.
• Industry visits have included the Press Club of Bengaluru and the Museum of Art and Photography.
• Students are bringing prizes home. At the OnRec national media fest at Kristu Jayanti in February 2026, the team took podium finishes across several events, including first place in the Media Quiz. Two students won second place at the “Real or AI” Brandstorm competition at St. Joseph’s in January 2026, and a first-semester team placed third at MAHE’s Reflekta 2025.
• The school was named “Best Media & Mass Communication Institute of India 2025” by The Academic Insights.

 

Topics students love

 

• How do you tell a real video from an AI-made one?
• What does a brand do in the first hour of a PR crisis?
• How can a data set become a news story people actually read?
• What makes a podcast worth the listener’s time?

 

Is it right for you?

 

If you like writing, filming, talking, or you simply notice what makes people stop scrolling, it’s worth a serious look. You don’t need to know everything on day one. You need curiosity and a willingness to try things.

 

FAQs

 

Is internship compulsory? Yes. Students complete a mandatory internship during the programme.

 

Can I specialise in digital media or TV? Yes. You can pick a specialisation in areas such as digital media, film and television, or immersive media.

 

What can I expect to earn after the course? According to the programme page, entry-level positions offer an average of ₹2.5 to ₹6 lakh a year.

 

To explore the programme or apply, visit the Presidency School of Media Studies page on presidencyuniversity.in.