School of Management

BBA – Digital Marketing

Programe Overview

What is BBA Digital Marketing?
  • Designed to deliver the practical understanding of online marketing
  • Provide insights into consumer behavior and organization dynamics.
  • Aims at providing an excellent grounding in digital aspects of marketing, such as, technology platforms, SEO/SEM and communicating with the customer using new media techniques
Why Digital Marketing?
  • Discover the creativity in you
  • High demand and high growth career options
  • Higher salaries
  • Can venture on your own
  • Flexible Curriculum

  • Deployment of Ready to UseSkills

BBA in Digital Marketing imparts knowledge about strategies to attract customers through various digital channels. It provides a comprehensive view on planning and executing digital marketing campaigns which promote products and services on popular search engine and other social media channels.

The programme aims at providing an excellent grounding in digital aspects of marketing, such as, technology platforms, SEO/SEM, Social and Web Analytics, Digital Advertisement Landscape and communicating with the customer using new media techniques.

It is designed to deliver the practical understanding of online marketing and to provide insights into human and organisation dynamics.
Features

DOMAIN SPECIFIC: This program provides super specialization within a BBA program in digital marketing sector.
PROJECT WORK :

  • Students undergo multiple projects throughout the program with the different relevant industries
  • Focus is to develop concepts of Digital marketing in current business environment.
  • To understand applications of digital marketing strategies in modern organizations.

3.SKILLS: Developing the skills of students through:

  • Personality Enhancement program; interweaving liberal arts courses for broadening their horizons.
  • Guest lectures, workshops & seminars by the experts working with the marquee companies.
  • Social emulsion; to understand grass root level applications.

4.INDUSTRIAL TOURS:

  • To enhance the practical knowledge & provide a real-world exposure.
  • To visits to specialized companies in the industry

1.STRONG CONCEPTUAL KNOWLEDGE:

  • Focus on general management and digital marketing subjects.
  • Thorough knowledge of SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Marketing, Social Media Optimization, E Commerce, Lead Generation, E Mail Marketing, Data Analytics, Big Data, Web Designing, Graphics Design & Content Marketing.
  • Understand Digital Marketing Agencies Digital Marketing Department of MNCs and Companies, Startups, Data d Analytics Agencies, Internet Technology Businesses, Social Media Marketing Agencies, Online News Portals, Magazines and Similar Publications

2. DEMAND: The students are highly sought after as they are ‘market ready’ in a newly emerging sector.
3. WORKSHOPS, SEMINARS & INTERNSHIP:
Helps students to develop soft skills and experientially blend the content into the curriculum.
4. INTERACTION: Well defined internships prior to final year provide real world experience.

Benefits

1. High Corporate Exposure & Market Acceptance
2. Higher Studies: The students are accepted by foreign universities for higher studies
3. High Demand: Professionals who are expert in Digital marketing and allied activities are sought after.
4. GOOD CAREER PROSPECTS :
Common job profiles available to graduates from these programs include:

  • SEO Executives
  • SMM Executives
  • Digital Business Marketer
  • Content Marketing Strategist
  • Digital Marketing Strategist
  • Social Media Executives
  • Marketing Analytics Executives
  • Customer Care Executive
Eligibility Criteria

10+2 education completed in the Humanities, Commerce or Science from a recognized educational Board.
A minimum aggregate score of 50% (45% for SC/ST/OBC candidates) at the 10+2 level.

Tag:

BBA in Digital Marketing

Programe Structure

SEMESTER I   SEMESTER II  
Subject Credits Subject Credits
Business Economics 3 Essential English Literature 3
Business Mathematics 3 Financial Accounting 3
Business & Corporate Law 3 Application of Spreadsheets in Business 2
Urban Sociology 2 Introduction to Marketing 3
Introduction to Psychology 2 Impact of Media on Society – A History 2
Environment Studies 2 Business Statistics 3
Writing Business English 3 Strategy Management 3
Building Self Confidence 3 Social Immersion Experience (SIE) 2
Internet and Related Technologies 1
TOTAL 21 TOTAL 22
SEMESTER III   SEMESTER IV  
Subject Credits Subject Credits
International Business 3 Negotiating Skills 3
Organizational Behaviour 3 Social Problems and Public Policy 2
Business Communication 2 Entrepreneurship 3
Placement Related Communication 2 Disruptive Technologies 2
Financial Management 3 Operations Management 3
Introduction to Marketing 3 Marketing for the Digital Economy 3
Human Resource Management 3 Consumer Behaviour and Market Research 3
Introduction to Supply Chain Management 3 Introduction to the Digital Advertising Landscape 2
SEM and SEO 3
TOTAL 22 TOTAL 24
SEMESTER V   SEMESTER VI  
Subject Credits Subject Credits
Research Methodology & Report Writing 4 Appreciating Art Fundamentals 2
Ethics & Corporate Governance 3 Seminal Events in Global History 2
Leadership in a Dynamic Business Environment 3 Retailing and E-Tailing 3
Web Design and Development 3 E-Business Application 1
Social and Web Analytics 3 Marketing Analytics 3
Digital Consumer Search and Marketing 3 Major Project/Dissertation 8
Communication Strategy and New Media 3
Technology Platforms for Digital Marketing 1
Being Corporate Ready 1
TOTAL 24 TOTAL 19

*The above program structure is indicative in nature. The academic council of Presidency University reserves the rights to change, modify, or alter the curriculum structure and courses as per contemporary demand of the industry. 

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