A technology-driven integrated Industrial Design Program that enables learners to design and develop digitally and technologically integrated products. This program will also allow learners to specialize in lifestyle and accessory design.
Programme Overview
A technology-driven, integrated industrial design program that enables learners to design and develop digitally and technologically integrated products. This program will also allow learners to specialize in lifestyle and accessory design.
Course Curriculum
01Narrative Design: The Fundamentals of Storytelling - ENG1025
02Drawing and Visual Representation - DES2169
03Design Psychology - DES1147
04Material Exploration - DES2170
05Elements and Principles Of Design - DES1007
06Design Career Orientation - DES1148
07Costing and Pricing for Designers - FIN1037
08Universal Human Values - CIV7601
01Circular Design - DES2171
02Design Ideation and Storytelling - ENG2021
03Material Media Appreciation - DES2172
04Design Drawing Skills - DES2173
05Design History and Appreciation - DES2174
06Intellectual Property Rights for Designers - DES1149
07Indian Constitution - LAW7601
01Consumer Psychology - DES1186
02Global Design - DES2217
03Sketching and Drawing - DES1177
04Material, Tools & Techniques / Elements of Service Design - DES1075 / DES1192
The graduating students after four years of professional education in the Design Professional Program - B. Des (Bachelor of Design):
PEO 1: The graduating student shall become a professional Designer in Fashion Design, Space Design, Product Design, Communication Design.
PEO 2: The graduating student shall become a researcher in Design.
PEO 3: The graduating student shall become an Entrepreneur/Consultant/Design Practitioner.
Programme Outcomes (POs)
Upon successful completion of the program, the students shall be able to:
PO 1: Apply knowledge of fundamental principles of design.
PO 2: Design and conduct experiments, as well as analyze and interpret design data.
PO 3: Design a system, program, component, or process to meet desired needs within realistic constraints such as economic, environmental, social, political, ethical, health and safety, manufacturability, and sustainability.
PO 4: Operate on multidisciplinary teams.
PO 5: Identify, formulate, and solve design problems.
PO 6: Demonstrate professional and ethical responsibility.
PO 7: Interpret effectively.
PO 8: Evaluate the impact of design solutions in a global, economic, environmental, and societal context.
PO 9: Recognize the need for and an ability to engage in lifelong design learning.
PO 10: Identify contemporary design issues.
PO 11: Apply the techniques, skills, and modern design tools necessary for design practice.
PO 12: Apply the design principles and management principles to manage the project of multidisciplinary nature.
Programme Specific Outcomes
On successful completion of the Program, the students shall be able to:
PSO 1: Identify and examine raw materials and constituents required for design innovation and development.
PSO 2: Demonstrate skills in ideation, conceptualization and production of design solutions for manufacturing organizations and design houses.
PSO 3: Apply creative skills to produce sustainable, social and environmental-friendly products and processes.
Comprehensive Curriculum covering design thinking, product innovation, 3D modeling, CAD/CAM, material science, ergonomics, and sustainable design.
State-of-the-Art Design Studios & Labs equipped with advanced prototyping facilities, 3D printers, laser cutters, and industry-standard design software.
Expert Faculty & Industry Mentorship from seasoned product designers and innovators, providing hands-on training and real-world insights.
Hands-On Learning through live projects, design challenges, workshops, and internships that enable students to turn creative ideas into market-ready products.
Global Internship & Study Abroad Opportunities for international exposure to emerging design trends and global manufacturing practices.
Strong Industry Collaborations with leading design consultancies, manufacturing firms, and innovative product companies for internships and placements.
Certifications & Training in cutting-edge design software and rapid prototyping techniques, enhancing professional skill sets.
Excellent Placement Records with top recruiters in consumer electronics, automotive, industrial design, and various other product design sectors.
Career Opportunities
Consumer Tech Products Designer
Designs innovative technology-driven products for everyday use.
Lifestyle and Accessories Designer
Creates stylish and functional lifestyle products and accessories.
Digital Products Designer
Develops user-centric digital tools and applications.
UX/UI Product Designer
Focuses on enhancing user experience and interface design for digital platforms.
Product Design Manager
Oversees the design process and manages teams to create market-ready products.
Your Next Move Awaits
Begin an extraordinary journey with Presidency University.
The B.Des in Product Design is a 4‑year, technology‑driven industrial design programme focused on creating digitally and technologically integrated products, with optional specialisation in lifestyle and accessory design. It equips students with core skills in design principles, concept development, sketching, digital modeling (CAD/CAM), prototyping, ergonomics, material science, and sustainable manufacturing. Throughout the programme, learners engage in studio work, tool- and technique-based learning, electives, real-world projects, and internships, all culminating in a professional portfolio and industry-readiness.
Product designers are highly sought after in a variety of sectors that prioritise innovation, user experience, and the creation of tangible or digital products. Key industries include:
Consumer Electronics
Automotive
Furniture and Lifestyle
Healthcare and Medical Devices
Fashion Accessories and Wearables
Retail and Packaging
Industrial and Manufacturing
UX/UI and Digital Products
From electronics and furniture to accessories and packaging, the goal of product design is to create unique objects that are useful, easy to use, and visually appealing. Conversely, industrial design is more comprehensive and focuses on designing products for mass production, frequently highlighting materials, ergonomics, manufacturing processes, and system-level thinking. Industrial design incorporates both product and production considerations, making it more technical and process-orientated than product design, which focuses on form and user experience.
Basic drawing helps in expressing ideas clearly and developing design concepts, but you don’t need to be an expert—willingness to learn and practice is what truly matters. The programme is designed to build these skills from the ground up.
Sketching, 3D modelling (CAD), prototyping, material exploration, design thinking, ergonomics, and sustainable design are just a few of the practical skills that students enrolled in the B.Des in Product Design programme acquire. Through studio projects, workshops, and internships, they also develop their presentation, user research, and problem-solving skills while gaining practical experience with tools, software, and fabrication techniques. These abilities equip them to design products that are functional, user-centred, and able to be manufactured.
Essential software tools for product design include:
AutoCAD
SolidWorks / CATIA / Siemens NX
Rhinoceros (Rhino)
Fusion 360
Adobe Creative Suite (Photoshop, Illustrator)
KeyShot / Blender
SketchUp
CorelDRAW
Students pursuing a B.Des. in Product Design at the Presidency School of Design study materials such as wood, metal, plastic, and textiles in addition to important manufacturing techniques like 3D printing, laser cutting, CNC machining, and model building. They acquire useful skills in material selection and prototyping for actual product development through interactive labs and studio projects.
+91 9022092222
admission@presidencyuniversity.in
Rajanukunte, Yelahanka, Bengaluru, Karnataka, Pin: 560119, India
+91 9022092222