Events

The School of Media Studies at Presidency University organized a session on "How to Create an Effective PR Strategy" to introduce the students to the basic concept of public relations and to identify and create short-term and long-term goals for PR communications.

The expert, Mr. Dhiren Azad, associated with Genesis BCW and the Economic Times, conducted this activity-based workshop through which the students learned the techniques and importance of identification of the right audience through demographic profiles and their impact on shaping the PR strategy based on different product lines and industries.