Events

The Presidency School of Commerce and Economics organized a field visit for BBA students to IKEA, an international retail giant, in Bengaluru, on October 18, 2024, as a part of their experiential learning outside of the classroom.

Ms. Divya, the corporate representative, took the students on a guided tour of the store, explained the various layouts, and demonstrated product techniques. She also introduced them to retailing concepts, corporate branding, logistics, and digital advertising.