The Indian Media and Entertainment industry is one of the fastest-growing industries in the country. Its various segments Film, Television, Advertising, Print and Digital have witnessed tremendous growth in the last few years. The industry is highly driven by strong consumption in non-metro and small cities, intense emergence of regional media and burgeoning new media businesses and formats. The program is built on a strong theoretical foundation supported by applied research into the dynamics of communication and the creative industries, together, with professional expertise. Our Bachelor's programs in Mass Communication focus on all aspects of Journalism such as: • Print Journalism (Newspaper & Magazine): The means of delivering news is evolving but the skills required to publish news remain the same. Here, at Presidency University, the print stream focuses on sound, solid, hard news reporting for newsprint and magazine. • Broadcast Journalism (Television & Radio): Through the Broadcast Journalism program, you will master the best techniques of reporting, writing and editing news stories. You will learn television and radio skills, and shoot and record interviews. • Online & Convergence Multimedia Journalism: More media houses are adding online/web to their print and/or broadcast offerings, and updating them regularly. The ‘Convergence’ program of Multimedia combines print and broadcast online.