Faculty

Dr. Javed M. Sheikh

Assistant Professor - Senior Scale

Presidency School of Management
Qualification

Post Doc (IIM Amritsar), PhD, MBA

Experience

14.2 Years

Research Interest

Intersectionality of Marketing, Consumers, and Public Policy (Society), Consumer (Dis)Empowerment, Consumer Well-Being, Consumer Justice, Consumer Culture Theory (CCT) and Macromarketing, Consumer-Based Brand Equity, Brand Crisis, and AI and Marketing.

Dr. Javed M. Sheikh