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School of Management

BBA – Marketing

Program Overview

The BBA Program with specialization in Marketing Management will prepare students for the real world of marketing by providing adequate domain knowledge and practical skills in the areas of market analysis, product development, sales and distribution management, brand management, retail management and digital marketing.

The curriculum focusses on a broad range of marketing management skills and techniques, including the basics of principles of marketing, and advanced courses such as Consumer Behavior and Integrated Marketing Communications. The world of marketing is all about the right combination of domain expertise and interpersonal finesse.

Graduates of this Program have a wide range of opportunities as Sales and Marketing Officers, Business Development Officers, Public Relations Officers, Brand Managers, New Product Managers, Advertising Managers, Marketing Communications Managers and Market Research Analysts.

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