ADMISSION OPEN - 2017-18 PUEET/PULAT 2017 PGCET - 2017

School of Management

Programe Overview

An MBA Programme, with Marketing as an elective, equips the novices with theoretical knowledge backed with strong practical marketing skills. This programme will ingrain in the students the science and art of Marketing.

Tag:

MBA in Marketing

Programe Structure

SEMESTER 1
Sl No Course Number Course Title
1 MBA A 101 Management 360
2 MBA A 103 Economic Analysis
3 MBA A 105 Communication for Managers
4 MBA A 107 Accounting for Managers
5 MBA A 109 Laws Related To Business
6 MBA A 111 Managerial and Cost Accounting
7 MBA A 113 IT for Managers
8 MBA A 115 Human Resources Management
9 MBA A 117 Organisation Behavior and Change
SEMESTER 2
 Sl No  Course Number Course Title
1 MBA A 102 Corporate Finance
2 MBA A 104 Production and Operations Management
3 MBA A 106 Marketing Management
4 MBA A 108 International Business and Emerging Markets
5 MBA A 110 Business Research methods and Quantiative Techniques
6 MBA A 112 Management Information Systems
7 MBA A 114 Entreprenuership and New Venture Creation
8 MBA A 116 Project Management
9 MBA A 118 Business Ethics and CSR
10 MBA A 120 Professional and Skill Development
SEMESTER 3
 Sl No  Course Number Course Title
1 MBA A 201 Electives I
2 MBA A 203 Electives II
3 MBA A 205 Electives III
4 MBA A 207 Electives IV
5 MBA A 209 Business Analytics
6 MBA A 209 E Commerce
7 MBA A 211 Business Strategy
8 MBA A 213 Operations Research
SEMESTER 4
 Sl No  Course Number Course Title
1 MBA A 202 Electives V
2 MBA A 204 Electives VI
3 MBA A 206 Industry Practice or
4 MAB A 208 Dissertation
MARKETING ELECTIVES FOR SEMESTER 2 AND 3
 Sl No  Course Number Course Title
1 MBA A 222 Consumer Behavior
2 MBA A 223 Sales and Distribution Management
3 MBA A 224 Marketing Reseach and Analytics
4 MBA A 225 Retail Management
5 MBA A 226 Product and Brand Management
6 MBA A 227 Adverising and Promotional Management
7 MBA A 228 Digital Marketing and E-Commerce
8 MBA A 229 International Marketing

Career Opportunities

A MBA degree in Marketing opens vistas of opportunities in the following sectors of the market:

  • Advertising
  • Brand Management
  • Market Research
  • Public Relations
  • Digital & Virtual Marketing.
  • Logistics & Supply Chain Management
  • Market Analytics
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