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Ph.D. Admission April 2021
Management

Five Days FDP On EXPERIENTIAL LEARNING AS A NEW AGE TEACHING PEDAGOGY FOR MARKETING 4.0 by School of Management

Presidency University, Bengaluru is pleased to announce a faculty development programme (FDP), a 5-day workshop for faculty who want to take their classroom learning experience from good to great. The program is managed by senior faculty from the area of marketing who have extensive academic experience in teaching, research and developing cases, along with a robust industry background. This practical and energetic two-day workshop provides a comprehensive exposure to marketing faculty on alternate pedagogies that would help them to achieve increased effectiveness in teaching.

Why This Program?

Students today come with decreased reading habits and low attention spans which poses a challenge for instructors. However, it is observed that they demonstrate higher confidence and questioning abilities. Hence it is important for instructors to think beyond traditional methods of teaching which predominantly involves lecturing. Research also indicates that adults learn better by doing and experiencing than by listening. This makes a strong case for experiential learning especially in areas such as Marketing and Sales. This workshop provides participants with a well-thought process of designing, structuring, and executing experiential learning methods such as case studies, games, projects, flip classrooms and simulations. It provides them with a framework for defining the right situation for adopting alternate pedagogies.

Program Objectives

  • Exposure to different learning theories and adult learning.
  • Discuss issue in marketing pedagogy.
  • Recognize the fit between the learner, topic and pedagogy.
  • Exposure to different experiential pedagogies such as case, games, projects, flip classroom, simulation etc.
  • Understand the science and art of managing the teacher’s tasks.
  • Science: Instruction Technology, Learning theories and learner centric approaches.
  • Art: What works and doesn’t works across programs, strategies for effective engagement etc.

Who should attend?

The Program is useful for faculty from all functional areas and especially suited for

  • Existing faculty who wish to enhance the classroom learning experience
  • New/ Aspiring faculty
  • Industry executives interested in an academic career
  • PhD/FPM students

(Note: While the workshop will be conducted with a focus on marketing, faculty members from other areas may also benefit from this experience. Hence any management faculty can participate)

Pedagogy

The sessions will be highly interactive with hands on exercises and course development by participants.

Day 1

April 17, 2021

Trainer/ Guest

Topic

10.00AM-11.00 AM Dr. D.P. Goyal , Director IIM Shillong Inaugural Key Note
11.00 AM-12.30 PM
Dr. Pramod Pathak & Dr. Saumya Singh, IIT (ISM)
Dhanbad
How Adults Learn – Learning Theories

Alternate Pedagogies

The learner – Pedagogy fit

Teaching through cases

1.30 PM- 3.00 PM
Mr. Ramani Venkat, Entrepreneur & Founder Recession
Buster, Bengaluru
Gamification a Pedagogy Tool for Marketing 4.0
3.00 PM-4.30PM Dr. Madhvendra Misra, Professor, IIIT Allahabad

 

Design Thinking and Solving Marketing and Sales Problems

Project Based Learning

Day 2

April 18, 2021

10.00 AM-11.30 AM

 


Dr. Gunjeet Kaur, Dean SOM,Presidency University
Bengaluru

 

Deep Surface Learning
11.30AM-12.30PM
Dr. Pratika Mishra, Associate Professor, SOM,
Presidency University Bengaluru
Presentation by Participants
12.30 PM-1.00 PM

Valedictory and Prize Distribution

TRAINERS PROFILE

Dr. Pramod Pathak has retired recently as Professor from IIT (ISM) Dhanbad and is a seasoned management academic, researcher, consultant, columnist and trainer, with almost 30 years of relevant experience in corporate training and development programs, across India & abroad, having worked for clients like The World Bank, Ministry of Coal, Ministry of Labour, Ministry of Youth Affairs, LIC, CIL, Power Grid Corporation, NHPC, ACC, IEL, IOL, etc. He has been a Visiting professor, coordinating and teaching various courses at institutions of repute like Indian Institute of Foreign Trade, New Delhi, Banaras Hindu University, Varanasi, North Bengal University, Siliguri, B.I.T., Mesra (Ranchi), Indian Institute of Coal Management, Ranchi, Indian Institute of Mass Communication, New Delhi, Management Training Institute, SAIL, Ranchi, Institute of Entrepreneurship Development, Patna, Small Industries Service Institute, Dhanbad, S. K. Institute of Public Administration, Government of Jharkhand, Ranchi, School of Management Sciences, Varanasi, Indian Institute of Coal Management, Ranchi.

Dr. Saumya Singh is Head, Department of Management Studies & Head, Centre of Innovation, and Incubation & Entrepreneurship at IIT (ISM) Dhanbad. She has been instrumental in leading in in consultancy projects of various organisations and has also offered Executive Development Programmes to several business houses and organisations. Some of the Industry partners/clients of the department include: The World Bank, CIMFR, BSNL, NCL, Coal India Limited, etcetera.

Mr. Ramani Venkat is a NLP Trainer and Mentor to Various Startups. He is a Serial Entrepreneur, Sales and Strategic Consultant to mid-sized companies. He has 26 Plus Years of experience in top MNC at Senior Management positions.He is aBE in Electronics and Telecom from NIT Silchar and Masters in Marketing Management from Jamnalal Bajaj Institute of Mgmt. Studies, Mumbai University. He has conducted customized workshops for faculty on Art of Influencing Others, Design Thinking, Effective Online Teaching, Idea Generation, Gamification – A Pedagogy tool, Case Study – Writing and effective usage, Leadership Boot camp, Effective use of Blooms Taxonomy which have been highly appreciated across business schools in Bengaluru.

Dr. Madhvendra Misra has more than 16 yrs of experience in the field of Management education, for last 12 yrs he has been faculty member at the Department of Management Studies at IIIT-Allahabad. He joined the department as member of pioneering faculty group in 2004. He firmly believes that Academics to me have been exploring life, vision and actions of predecessors and a hope to contribute in future by framing it as it may look tomorrow. Looking forward to serve the society with the insights in my field of knowledge and make useful contributions in practice and research.

Dr. Gunjeet Kaur is a Doctorate from prestigious Delhi School of Economics, University of Delhi and an internationally trained and certified education management professional, she has three decades career track of conceptualizing and managing the adult learning models (both in Indian & USA universities and corporate) that effectively reinforce University/ Company’s goals and build future professionals/leaders. She also is a Certified Accreditation expert from Washington DC, USA and a Certified Critical Thinker. She has also delivered corporate trainings to several MNCs, Public Sector, and private companies. She also has been invited as a Speaker to USA and Canadian universities and has delivered adult learning workshops in USA and Canada.

Duration of the program: Two days, April 17&18, 2021
Program Venue: Online
Program Fee: Rs 750/-

Advisors:
Dr. Gunjeet Kaur,
Dean School of Management .
Dr. K. Krishna Kumar,
Associate Dean, School of Management .

Conveners :
Dr. Pratika Mishra : 9643103117
Dr. Chithambar Gupta : 9740641820
Dr. Nisha Saha : 9533218129
Dr. Akhila Udupa : 9880938521

Coordinators :
Dr. Sanjay Kumar : 9848456868
Dr. Kunal Saxena : 9739398919
Dr. Jugal Kishore : 7728977273

Venue:
Online Link will be shared to the registered participants
E-Certificates will be given to the attendees
Best proposal Presentation will be felicitated

Mode of Payment:
Account Holder Name: Presidency University
Bank: Federal Bank
Account Number: 11890100132860
IFSC Code: FDRL0001189
Branch: Gandhinagar Branch, Bengaluru

Please fill the attached Registration Form and mail the same along with Payment Details to:

Dr.Nisha Saha- [email protected]
Dr.Pratika [email protected]

Click here to register

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