Name : Dr. Swapnil P Mackasare

Designation : Associate Professor

Qualification : MBA, PhD

Experience 15 Years


Currently working as an Associate Professor in Presidency University, School of Management. He has a total experience of 16+ years in Academics / Research / Teaching and Consultancy. He has successfully completed his Ph.D. (Leadership /Organizational Behavior), and secured a First class during Masters in Business Administration. He worked in an Insurance Brokerage firm in the areas of Marketing, Operations and Administration, where he successfully qualified for the Insurance Brokers exam at the National level and was awarded with a certification of a composite insurance broker by the National Insurance Academy, Pune. He also possesses an additional qualification in PeopleSoft HRMS as a functional consultant in HR processes. He joined academics as a faculty member at ICFAI (2005-07), Sr. Lecturer at Sinhgad Pune (2007-09), as an Assistant Professor at DKTE (2010-2013), and with Christ University as an Associate Professor (2014 – 2018). He has published papers in different national and international journals which have been indexed / listed in Scopus (Elsevier), Ulrich’s Periodicals Directory, ProQuest USA, EBSCO, Cabell’s Directories of Publishing Opp., USA, Index Copernicus Publishers, Academic One file (GALE), cnpLINKER (CNPIEC), ProQuest, ACPHIS (Australia) IS Journal Rankings, Australian Business Deans Council (ABDC), Excellence in Research for Australia (ERA), Index of Information Systems Journals (Deakin University), Norwegian Register for Scientific Journals, Series and Publishers. He has good working knowledge of SPSS, AMOS, and SEM (Structural Equation Modelling) and has used it very successfully in his research.
Awards, Medals, Achievements, Patents, etc
1. Composite Ins Broker certification – National Insurance Academy (NIA) Pune
2. Certified PeopleSoft HRMS functional – Enterprise Technology solutions

Other information Also worked as an Independent Consultant in the areas of HR / OD Interventions / Marketing / Consumer Behavior Analytics / Business strategy / Management consulting. (Since 2013 - 2018) Role: Consulting in Data analysis techniques and interpreting statistical reports using SPSS / R/ AMOS / Structural Equation Modelling / Excel / Predictive analytics methods in Marketing / HR – use of Statistical Forecasting techniques – Trend, Seasonality and cyclical components, smoothing, moving averages, exponential smoothing, Time-series analysis, Regression Modelling – fitting, model fit measures, hypothesis testing, prediction and validating model assumptions. Industry specifics (Hospitality, Real Estate, Healthcare, Marketing / Sales, Education (Academic Consulting, Instructional Design, Dissertation / Projects / Thesis data analysis and interpretation), Automobiles, Food products, E-commerce)
Teaching / Research / Assessment / IC
Organizational Behavior / Human Resources / Consumer Behavior / Marketing / Strategy
No. of papers :13
Conferences attended : 10
Journal articles : 13
International : 4
National : 9

  • Arvindekar , U. V., & Mackasare, S. (2012). “A Study of Academic leadership Styles at Private Management Institutions–A Transformational Leadership Perspective”. The Fed Uni Journal of Higher Education, VII(1), 42-52. ProQuest, U.S.A., EBSCO Publishing, U.S.A., Cabell's Directories of Publishing Opp., U.S.A. ISSN 0973 – 3744 ( cited by 4 different international studies)
  • Mackasare , S. (2016). Consumer Predilections for Medical Treatment:A Predictive Study in Selected Areas of Pune Region, Maharashtra. IUP Journal of Management Research, XV(6), 39-57.(Cabell's Directories of Publishing Opp., U.S.A, ProQuest, U.S.A., EBSCO Publishing, U.S.A. (Oct 2016)) (1 citation) ISSN: 0972-5342
  • Mackasare, S. (2006). Leadership Essentials. The Indian Express.
  • Mackasare, S., & Arvindekar, U. V. (2012). An Empirical Investigation into Management Practices of Academic Leaders in Management Colleges. International Journal of Research in Computer Application & Management, 2(2), 43-49. Indexed and listed at Ulrich's Periodicals Directory ©, ProQuest, U.S.A.,EBSCO Publishing, U.S.A., Cabell's Directories of Publishing Opp., U.S.A, Index Copernicus Publishers Panel, Poland) ISSN 2231-1009
  • Mackasare, S. and Pandey S. (2019). An Analytical Study of Significant factors in predicting the upcoming scope of Middleweight Sports bikes in the Indian Market (Forthcoming) SCOPUS
  • Mackasare, S. and Chowdhury, S.R. (2018) ‘An empirical study of factors affecting customer loyalty in e-business: a predictive study in selected states of India’, Int. J. Electronic Customer Relationship Management, Vol. 11, No. 3, pp.203–236. Inderscience – SCOPUS (ELSEVIER), Academic One file (GALE), cnpLINKER (CNPIEC), ProQuest, ACPHIS (Australia) IS Journal Rankings, Australian Business Deans Council, Excellence in Research for Australia (ERA), Index of Information Systems Journals (Deakin University), Norwegian Register for Scientific Journals, Series and Publishers (ISSN online: 1750-0672 , ISSN print: 1750-0664)
  • Mackasare, S. (2019) The Moderating Effects of Experience-Privacy-Reputation-Trust, Convenience and Usefulness on Purchase Intentions of Online customers in the Indian e-commerce Industry using AMOS (SEM) (Forthcoming) SCOPUS
  • Mackasare, S. Disruptions in SCM: An extensive research review (working paper)
  • Mackasare, S. (2019) A Study of factors affecting the buying behavior of real estate customers using Logistic Regression in selected areas of Pune.
  • Mackasare, S. Entrepreneurial Orientation and its relationship with performance of selected hotels in Pune region.
  • Makasare, S. and Apoorva I. A Study on awareness of competency mapping and training needs analysis Toyota Tsusho, Bangalore
  • Relevance of Servant Leadership with a specific emphasis on issues related to governance and funding of tertiary higher education in India.
  • Leadership in Higher Education with an Emphasis on Private Management Institutions and its relation with Overall Organizational Effectiveness.” (Cited by international research studies in Higher Education)
  • Preparing Saudi Universities for International Accreditation in the Area of Governance and Leadership by E Alharbi - 2017 - search.proquest.com
  • Leadership styles comparison between the self-perceptions of vice presidents of administration at public and private universities in California by WM Marquez - 2015 – search.proquest.com
  • Präsidiale Führungsstile in Hochschulen RB Vega - Springer
  • Präsidiale Führungsstile in Hochschulen: Vom Wandel zur Transformation by RB Vega - 2017 - books.google.com
Leadership styles and Organizational performance, Relevance of Servant Leadership in Public/Private organizations, Reliability and validity of selection / recruitment inventories, Emotional Intelligence, New business models/enabling technologies, e-businesses trends, Business forecasting process, principles and competitions, International strategies of small businesses, Entrepreneurship in global businesses, Small businesses in a changing environment (SMEs), Globalization in family businesses, Inter-relationship of structures and processes in managing competition-led challenges and addresses contemporary marketing practices with reference to competitive strategies