Name : Dr. Vishal Shukla

Designation : Associate Professor

Qualification : Ph.D. (BHU), MBA (HBTI, Kanpur)


Dr. Vishal Shukla

Dr. Vishal Shukla is Faculty of Marketing and Business Analytics. He holds a doctoral degree from the prestigious Banaras Hindu University, Varanasi and MBA from HBTI, Kanpur, He is a passionate academician, researcher and a keen learner who believes in holistic development of students through knowledge dissemination. He has published many research papers in journals of national and international repute. His teaching interest includes Quantitative Techniques, Market Research and Analytics, Financial Econometrics and Marketing Courses. He is actively involved in providing hands on training on statistical tools such as IBM-SPSS, AMOS, R, Python etc. to both the academia and the corporates. He has conducted many FDPs and MDPs both for the academia and the corporates. He is also on the board of reviewers of some prestigious international journals included in the ABDC list.

He has been nominated by the MHRD, Govt. of India as a subject expert to draft the contents of the vocational courses under the Skill India Program of Govt. of India. He is a life time member of American Marketing Association, USA.
Teaching, Research and Evaluation
Marketing Research, Business Analytics, Marketing Management, Services Marketing
AI and Machine Learning in Business, Rural Marketing, Services Marketing
International Journals
  • Shukla, V. (in press, 2019). Electric Vehicles in India: Current Trends and Future Forecasts. International Journal of Electric and Hybrid Vehicles (Scopus and ESCI Indexed)
  • Mohammed, A.S., Shukla, V., & Pandey, A.C. (2020). Enhancing Sentiment Analysis using Enhanced Whale Optimization Algorithm. International Journal of Intelligent Information and Database Systems, 13(2), pp. 208-230 (Indexed in Scopus and ACM Digital Library)
  • Shukla, V., Srivastava, P.K., Kumar, P., & Kumar, Y. (2019). Apparel Retail Store Choice among Gen Y Consumers: Importance-Performance Analysis. Asian-African Journal of Economics and Econometrics, 19(2), pp. 287-295 (Listed in ABDC ‘C’ Category)
  • Pandey, A. C., Rajpoot, D. S., Saraswat, M., & Shukla, V. (2017). Twitter sentiment analysis using hybrid cuckoo search method. Information Processing & Management, 53(4), pp. 764-779. (Scopus and SSCI indexed, IF= 2.391, listed in Category ‘B’ of ABDC List)
  • Shukla, V., & Kumar, H. (2014). Jugaad to grassroot innovations: understanding the landscape of the informal sector innovations in India. African Journal of Science, Technology, Innovation and Development, 6(1), pp. 13-22. (Scopus indexed and listed in ABDC ‘B’ category)
  • Shukla, V., & Hameed, A. (2016). Lights and purchases: an analytical study of purchase behavior. International Journal of Social Science and Interdisciplinary Research, 5(5), pp. 76-82.
  • Shukla, V., & Hameed, A. (2016). Customer preferences juxtaposed to the service facilities with respect to credit services. International Journal of Marketing Financial Services and Management Research, 5(5), pp.70-79.
  • Alam, F., & Shukla, V. (2016). Effective Utilization of Data Mining Techniques for Digital Security. International Journal of Engineering and Computer Science, 5(12), pp. 19274-19282 (UGC Listed)
  • National Journals
  • Adlakha, A., & Shukla, V. (2014). Impact of Organized Retail Outlets on Unorganized Small Shops and Hawkers in Uttarakhand. Asian Journal of Research in Business Economics and Management, 4(3), pp. 171-187.
  • Shukla, V. (2013). Indian Rural Market Opportunities and Challenges. Trans Asian Journal of Marketing & Management Research, 2(2), pp. 40-47.
  • Pathak, V. K., Shukla, V., & Singh, M. (2013). Customers' Perception of ICT Based Services of State Bank of India. Pragyaan Journal of Management 11(1), pp. 18-22
  • Shukla, V. (2012). Communication Strategies in the Indian Rural Markets: An Effective Way to Tap the Hinterland. Anukriti, 2(3), pp. 265-270
  • Shukla, V. (2012). Rural ecommerce in India: A profitable digital transformation. Shodh Drishti, 3(3), pp. 351-356
  • Conference Papers
    International (held Abroad)

    Vishal Shukla & Amit Adlakha (2014). Mapping Flexibility in Retail Strategy: A Study on Opportunities and Challenges for Uttarakhand (Pages: 382-393). 7th International Conference on Contemporary Business, Organized by Curtin University, Singapore and IIT-Delhi. Held at Singapore. National (held in India)
  • Vishal Shukla (2017). The Effectiveness of Corporate Democracy in India. International Conference on Corporate Governance: Retrospects and Prospects. Organized by Institute of Management Studies, Ghaziabad.
  • Vishal Shukla, Mitushi Singh and S.K. Dubey (2009). ICT for Rural Development. International Conference on Agripreneurship and Rural Development, Organized by FMS, Banaras Hindu University, Varanasi.
  • Vishal Shukla, Mitushi Singh and S.K. Dubey (2009). Indian Retail Marketing: Issues and Challenges. International Conference on Marketing and Business Strategy, Organized by IBS- Hyderabad.
  • Vishal Shukla and S.K. Dubey (2009). Rural e-Commerce in India: A Profitable Digital Transformation. 2nd Conference on Marketing to Rural Consumers organized by IIM-Kozhikode.
  • Vishal Shukla & Biju Varghese (2012). Employability Skills among the budding Professionals: A Case Study of the Management Students of the Kottayam District. Conference on Contemporary Relevance of Mahamana’s Vision and Thought, Organized by FMS-BHU, Varanasi.