REPORT on 5 days FDP conducted by School of Management during 17-21 April 2021

EXPERIENTIAL LEARNING AS A NEW AGE TEACHING PEDAGOGY FOR MARKETING 4.0

April 17-21, 2021

The School of Management Studies (SOM), Presidency University convened Five days FDP on  “Experiential Learning as a New Age Teaching Pedagogy for Marketing 4.0”, April 17-21, 2021. The FDP was inaugurated by Dr. D.P. Goyal, Director IIM Shillong who emphasized on the importance of Marketing 4.0 and relevance of Experiential Learning for budding Managers in his address. The Dean School of Management, Dr. Gunjeet Kaur highlighted the objectives of the FDP and how SOM is reaching new heights by following best practices on experiential learning. Dr. Pratika Mishra the Convener of the FDP detailed the five day plan along with Dr. Akhila Udupa. Dr. Nisha Saha, further proposed the Vote of Thanks. The FDP had 30 participants from all across India including Orissa, MP, Rajasthan, UP, Kerala, Maharashtra, Bihar, Karnataka, A.P., Tamil Nadu and International Participation from UAE as well. The detailed Schedule and Expert wise topics are elaborated below:

Day 1 April 17, 2021	Trainer/ Guest	Topic & Activity Description	Faculty Coordinator
11.00 AM-12.30 PM	Dr. Pramod Pathak & Dr. Saumya Singh, IIT (ISM) Dhanbad	How Adults Learn – Learning Theories Alternate Pedagogies The learner – Pedagogy fit Teaching through cases Description:  Adult Learning plays a pivotal role in the design and implementation of education programs, including healthcare professional programs. It helps to approach the adult audience in a methodical cognitive way understanding their learning styles Activities/ Tools: 1.      Adult Learning Theories Learner 2.      Alternate pedagogies, 3.      Case method in teaching	Dr. Nisha Saha,  Associate Professor, School of Management, Presidency University, Bengaluru
1.30 PM- 3.00 PM	Mr. Ramani Venkat, Entrepreneur & Founder Recession Buster, Bengaluru	Gamification a Pedagogy Tool for    Marketing 4.0                  Description:  Gamification is considered a broad concept, which has been used in multiple settings such as marketing to promote actor engagement. It engages the learners and helps to apply the skill set which is otherwise taught conceptually. Activity Tool: 1.      Ludo Game 2.      Bridge Game 3.      Card Game	Dr. Akhila Udupa, ,  Associate Professor, School of Management, Presidency University, Bengaluru
3.00 PM-4.30PM	Dr. Madhvendra Misra, Professor, IIIT Allahabad	Design Thinking and Solving  Marketing and Sales Problems Description: Design thinking and solving Marketing and sales problem which is a complex process that helps marketers understand what their customers need and how to create innovative solutions for their problems. This tool can actively be used for practical/skill based learning program like engineering prog etc. Activity: Car Design Modelling	Dr. Kunal Saxena,  Associate Professor, School of Management, Presidency University, Bengaluru
Day 2 April 18, 2021	Trainer/ Guest	Topic	Faculty Coordinator
11.00 AM-12.30 PM	Dr. Gunjeet Kaur, Dean SOM, Presidency University Bengaluru	Deep  & Surface Learning Description:  Problem Based Learning is nowadays implemented worldwide, students learn by discussing professionally relevant problems enhancing application and integration of knowledge, which is assumed to encourage students towards a deep learning approach in which students are intrinsically interested. Students can be categorized under a) Surface Learners and b) Deep Learners. Tools usage: 1)      Pavlov’s Model on Mktg 4.0 2)      Assessing Learning approach 3)      Concept Mapping 4)      Case Studies 5)      Peer discussion 6)      Quizzes	Dr. Sanjay Kumar,  Assistant  Professor, School of Management, Presidency University, Bengaluru
12.30 PM- 1.30 PM	Lunch Break
1.30 PM- 3.00 PM	Dr. Kunal Saxena, Assistant Professor  & Digital Marketing Consultant	Digital & Social Media for Experiential Learning. Description: Concept of 3.0 education scenario discussed to be utilized by educators dealing impact of social media and digital platform usage. Utilising the social media platform for better experiential learning experience of the students. Tools Usage: 1.      Management Quiz 2.      Videos utilising social media platform 3.      Live discussion using digital platform	Dr. Nisha Saha,   Associate  Professor, School of Management, Presidency University, Bengaluru
Day 3 April 19, 2021	Trainer/ Guest	Topic	Faculty Coordinator
11.00 AM-12.30 PM	Dr. Pratika Mishra. Associate Professor, School of Management, Presidency University, Bengaluru	Discussion on  Pedagogies and Demonstration of Few Models subject Wise	Dr. Sanjay Kumar,  Assistant  Professor, School of Management, Presidency University, Bengaluru
12.30 PM- 1.30 PM	Lunch Break
1.30 PM- 3.00 PM	Dr. Ravi Jangra Deputy Director & Head of Business Simulation	Simulation as teaching Pedagogy for Marketing 4.0	Dr. Sanjay Kumar,   Assistant  Professor, School of Management, Presidency University, Bengaluru
Day 4 April 19, 2021	Trainer/ Guest	Topic	Faculty Coordinator
11.30 AM-12.30 PM	Dr. Chetan Srivastava ,  Associate  Professor, School of Management, Presidency University, Bengaluru	Recent Trends in Teaching in Marketing 4.0	Dr. Sanjay Kumar,  Assistant  Professor, School of Management, Presidency University, Bengaluru
12.30 PM- 1.30 PM	Lunch Break
1.30 PM- 3.00 PM	Dr. Nisha Saha,  Associate  Professor, School of Management, Presidency University, Bengaluru	Assignment and Discussions	Dr. Jugal Kishore,   Assistant  Professor, School of Management, Presidency University, Bengaluru
Day 5 April 21, 2021	Trainer/ Guest	Topic	Judges
1.30 PM-3.00PM	Presentation by Participants	Model for Experiential Leaning in respective subjects	Expert Panel
3.00 PM-3.30 PM	Valedictory Session Special Guest: Dr. Madhvendra Mishra, Professor, IIIT Allahabad Mr. Ravi Jangra, Deputy Director and Head Simulations, AIMA Certificate Distribution Best Presentation Felicitation

 

 

The Valedictory had two special guests Dr. Madhvendra Misra, Professor, IIIT Allahabad and Mr. Ravi Jangra, Deputy Director and Head Simulations, AIMA. Dr. Pratika presented the brief resume of five days deliberations and later the Guest’s Released the  SOM Newsletter, “Management Sapience”, Vol 3, Issue 2 edited by Dr. Pratika Mishra & Dr. Sanjay Kumar. Feedback & Announcement of Best Participation Presentation was done by Dr. Akhila Udupa, Associate Professor, School of Management. The best presentation model was given to three participants: Ms. Aniketa Horo from Gopal Narayan Singh University, Bihar, Dr. Meenakshi Kharb of IITM, New Delhi and Prof. Bhaskar Chakarborty, Social Media consultant. Their presentations were highly appreciated and regarded.Later Dr. K. Krishna Kumar, Associate Dean, School of Management, Presidency University, Bengaluru proposed the Vote of thanks.