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REPORT on 5 days FDP conducted by School of Management during 17-21 April 2021

April 26, 2021 | News & Events

EXPERIENTIAL LEARNING AS A NEW AGE TEACHING PEDAGOGY FOR MARKETING 4.0

April 17-21, 2021

The School of Management Studies (SOM), Presidency University convened Five days FDP on  “Experiential Learning as a New Age Teaching Pedagogy for Marketing 4.0”, April 17-21, 2021. The FDP was inaugurated by Dr. D.P. Goyal, Director IIM Shillong who emphasized on the importance of Marketing 4.0 and relevance of Experiential Learning for budding Managers in his address. The Dean School of Management, Dr. Gunjeet Kaur highlighted the objectives of the FDP and how SOM is reaching new heights by following best practices on experiential learning. Dr. Pratika Mishra the Convener of the FDP detailed the five day plan along with Dr. Akhila Udupa. Dr. Nisha Saha, further proposed the Vote of Thanks. The FDP had 30 participants from all across India including Orissa, MP, Rajasthan, UP, Kerala, Maharashtra, Bihar, Karnataka, A.P., Tamil Nadu and International Participation from UAE as well. The detailed Schedule and Expert wise topics are elaborated below:

Day 1 April 17, 2021

Trainer/ Guest

Topic & Activity Description

Faculty Coordinator

11.00 AM-12.30 PM Dr. Pramod Pathak & Dr. Saumya Singh, IIT (ISM) Dhanbad How Adults Learn – Learning Theories

Alternate Pedagogies
The learner – Pedagogy fit
Teaching through cases
Description:  Adult Learning plays a pivotal role in the design and implementation of education programs, including healthcare professional programs. It helps to approach the adult audience in a methodical cognitive way understanding their learning styles

Activities/ Tools:
1.      Adult Learning Theories Learner
2.      Alternate pedagogies,
3.      Case method in teaching

Dr. Nisha Saha,  Associate Professor, School of Management, Presidency University, Bengaluru
1.30 PM- 3.00 PM Mr. Ramani Venkat, Entrepreneur & Founder Recession Buster, Bengaluru Gamification a Pedagogy Tool for    Marketing 4.0                  Description:  Gamification is considered a broad concept, which has been used in multiple settings such as marketing to promote actor engagement. It engages the learners and helps to apply the skill set which is otherwise taught conceptually.
Activity Tool:
1.      Ludo Game
2.      Bridge Game
3.      Card Game
Dr. Akhila Udupa, ,  Associate Professor, School of Management, Presidency University, Bengaluru
3.00 PM-4.30PM Dr. Madhvendra Misra, Professor, IIIT Allahabad Design Thinking and Solving  Marketing and Sales Problems
Description:
Design thinking and solving Marketing and sales problem which is a complex process that helps marketers understand what their customers need and how to create innovative solutions for their problems. This tool can actively be used for practical/skill based learning program like engineering prog etc.
Activity:
Car Design Modelling
Dr. Kunal Saxena,  Associate Professor, School of Management, Presidency University, Bengaluru
Day 2
April 18, 2021
Trainer/ Guest Topic Faculty Coordinator
11.00 AM-12.30 PM  
Dr. Gunjeet Kaur, Dean SOM, Presidency University Bengaluru
Deep  & Surface Learning
Description:  Problem Based Learning is nowadays implemented worldwide, students learn by discussing professionally relevant problems enhancing application and integration of knowledge, which is assumed to encourage students towards a deep learning approach in which students are intrinsically interested. Students can be categorized under a) Surface Learners and b) Deep Learners.
Tools usage:
1)      Pavlov’s Model on Mktg 4.0
2)      Assessing Learning approach
3)      Concept Mapping
4)      Case Studies
5)      Peer discussion
6)      Quizzes
Dr. Sanjay Kumar,  Assistant  Professor, School of Management, Presidency University, Bengaluru
12.30 PM- 1.30 PM Lunch Break
1.30 PM- 3.00 PM Dr. Kunal Saxena, Assistant Professor  & Digital Marketing Consultant Digital & Social Media for Experiential Learning.
Description: Concept of 3.0 education scenario discussed to be utilized by educators dealing impact of social media and digital platform usage. Utilising the social media platform for better experiential learning experience of the students.
Tools Usage:
1.      Management Quiz
2.      Videos utilising social media platform
3.      Live discussion using digital platform
Dr. Nisha Saha,   Associate  Professor, School of Management, Presidency University, Bengaluru
Day 3
April 19, 2021

Trainer/ Guest

Topic

 
Faculty Coordinator
11.00 AM-12.30 PM Dr. Pratika Mishra.
Associate Professor, School of Management, Presidency University, Bengaluru
Discussion on  Pedagogies and Demonstration of Few Models subject Wise Dr. Sanjay Kumar,  Assistant  Professor, School of Management, Presidency University, Bengaluru
12.30 PM- 1.30 PM Lunch Break
1.30 PM- 3.00 PM Dr. Ravi Jangra
Deputy Director & Head of Business Simulation
Simulation as teaching Pedagogy for Marketing 4.0 Dr. Sanjay Kumar,   Assistant  Professor, School of Management, Presidency University, Bengaluru
Day 4
April 19, 2021
 
Trainer/ Guest
 
Topic
 
Faculty Coordinator
11.30 AM-12.30 PM  
Dr. Chetan Srivastava ,  Associate  Professor, School of Management, Presidency University, Bengaluru
Recent Trends in Teaching in Marketing 4.0 Dr. Sanjay Kumar,  Assistant  Professor, School of Management, Presidency University, Bengaluru
12.30 PM- 1.30 PM Lunch Break
1.30 PM- 3.00 PM Dr. Nisha Saha,  Associate  Professor, School of Management, Presidency University, Bengaluru

Assignment and Discussions

 

Dr. Jugal Kishore,   Assistant  Professor, School of Management, Presidency University, Bengaluru
Day 5

April 21, 2021

 

Trainer/ Guest

 

Topic

 

Judges

1.30 PM-3.00PM Presentation by Participants Model for Experiential Leaning in respective subjects  Expert Panel
3.00 PM-3.30 PM Valedictory Session

Special Guest: Dr. Madhvendra Mishra, Professor, IIIT Allahabad

Mr. Ravi Jangra, Deputy Director and Head Simulations, AIMA

Certificate Distribution

Best Presentation Felicitation

 

 

The Valedictory had two special guests Dr. Madhvendra Misra, Professor, IIIT Allahabad and Mr. Ravi Jangra, Deputy Director and Head Simulations, AIMA. Dr. Pratika presented the brief resume of five days deliberations and later the Guest’s Released the  SOM Newsletter, “Management Sapience”, Vol 3, Issue 2 edited by Dr. Pratika Mishra & Dr. Sanjay Kumar. Feedback & Announcement of Best Participation Presentation was done by Dr. Akhila Udupa, Associate Professor, School of Management. The best presentation model was given to three participants: Ms. Aniketa Horo from Gopal Narayan Singh University, Bihar, Dr. Meenakshi Kharb of IITM, New Delhi and Prof. Bhaskar Chakarborty, Social Media consultant. Their presentations were highly appreciated and regarded.Later Dr. K. Krishna Kumar, Associate Dean, School of Management, Presidency University, Bengaluru proposed the Vote of thanks.


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