Why Design?

Design as a problem-solving method. Although nascent to Indian industry and society, it has gained tremendous popularity across the globe, and Design and Design Thinking have become key words to solve contemporary issues and concerns, including sustainability..

More and more industries seek to hire Designers to contribute to their growth and functioning, to drive their innovation chain, product strategies and increase usability of their products. Designers are also gaining importance because as trained individuals, with a capability to fulfil the social, economic and cultural needs, they can tackle any form of human life problems and issues fuelled by a rapidly changing consumer society. Within this globalised market, where product cycles are substantially reduced, innovation is a constant demand and growth or impact is the measure of success, there is an emergent need and demand for trained individuals who are creative problem solvers, agile and disruptive thinkers, adaptable to variant environments, sensitive to stakeholder needs and responsible to the society and environment. To distinguish a Designer from a mechanical mind, a technician, technocrat or even a craftsperson however, you need to follow a learning process that teaches you the necessary skills but also trains you to think differently, to adapt to any given situation as a problem solver, a non-linear thinker, look for alternatives and find solutions within nonconventional means.