A technology driven integrated industrial design program that enables learners to design and develop digitally and technologically integrated products. This program will also allow learners to specialize in lifestyle and accessory design.
The central idea of this program is to enable the learners to design and develop digitally and technologically integrated products, keeping in mind aesthetics, material and ergonomics. As designers, the learners will work on an increasingly digital landscape, understanding technology and its deployment in a range of products. The program instils in learners to follow a comprehensive design process that encourages creativity, personal expression, aesthetics and craftsmanship, while emphasizing on research, collaboration and fact-finding. Depending upon their technical proficiency, learners could also specialize in more lifestyle and accessories type of end products by choosing to work on projects in a specific direction.