The School of Media Studies at Presidency University organized the first in a series of three immersive workshops on PR and marketing communications, content writing, and PR strategies on November 10, 2023 by Mr. Dhiren Azad of Genesis BCW and The Economic Times. Students were able to understand the processes involved, from conceptualization to the final campaign for a client.
The next in the series will be held on November 24, followed by another on December 1, 2023.